Grab: Food, Grocery, Ride, Pay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Grab: Food, Grocery, Ride, Pay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Grab: Food, Grocery, Ride, Pay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Grab: Food, Grocery, Ride, Pay
App Name : Grab: Food, Grocery, Ride, Pay
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Grab.com
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,GulogGratis,MakeupPlus - Virtual Makeup,MySQL QueryDB Client
Total creative ads during the time period : 10,000
Duration : 2,474
Popularity : 1,800,396
Check ASO Keywords of Grab: Food, Grocery, Ride, Pay
2. Grab: Food, Grocery, Ride, Pay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Grab: Food, Grocery, Ride, Pay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Grab: Food, Grocery, Ride, Pay in the recent period. As of 2021-03-15, among the Grab: Food, Grocery, Ride, Pay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 44.72%, Playable Ads category's proportion is 0.0%, Image category's proportion is 24.84%, Carousel category's proportion is 30.43%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Grab: Food, Grocery, Ride, Pay's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.33%,
Instagram's proportion is 29.72%,
Audience Network's proportion is 23.6%,
Messenger's proportion is 16.35%,
's proportion is .
In the date of 2021-03-15, Grab: Food, Grocery, Ride, Pay‘s network with the most ads is Facebook and its proportion is 36.65%.
3. Top 3 Ad Creative Analysis of Grab: Food, Grocery, Ride, Pay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Grab: Food, Grocery, Ride, Pay. We can see some advertising trends.
Top 1 Ad Creative of Grab: Food, Grocery, Ride, Pay
Ad Details ：
Headline ：สั่งเลย
Text ：ใครไม่ปัง ไอติมปังแน่นอน ฉีกทุกกฏของปังเย็น เลือกเครื่องดื่มที่ชอบ ทานคู่กัน รับประกันความฟิน
Top 2 Ad Creative of Grab: Food, Grocery, Ride, Pay
Ad Details ：
Headline ：5 Kuliner Bandung Yang Bikin Kamu Teringat Romantisme Dilan dan Milea! | Grab ID
Text ：GrabFoodie, katanya makanan di resto nomor 4 itu enak banget! Yang tinggal atau lagi di Bandung udah pernah nyobain belum? Sekarang aku lagi pengen cari inspirasi buat makan. Menurut kamu restoran mana yang harus aku datengin dan coba?
Top 3 Ad Creative of Grab: Food, Grocery, Ride, Pay
Ad Details ：
Headline ：สั่งเลย
Text ：ใครไม่ปัง ไอติมปังแน่นอน ฉีกทุกกฏของปังเย็น เลือกเครื่องดื่มที่ชอบ ทานคู่กัน รับประกันความฟิน
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 250 | 3 | 250 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 1200 x 630 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Thailand | Indonesia | Thailand |
| Language | Thai | Indonesian | Thai |
Through the above analysis, we can see that the most effective channel for Grab: Food, Grocery, Ride, Pay in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Grab: Food, Grocery, Ride, Pay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Grab: Food, Grocery, Ride, Pay, you can click the app name below to view related reports, or you can find more info in ASOTools.