Ground News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ground News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ground News.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ground News
App Name : Ground News
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Snapwise Inc.
Publisher : Instagram,Facebook,Text Free: WiFi Calling App ,TalkU Free Calls +Free Texting +International Call,USA Weather forecast,Treehouse Table,Unicorn Live Wallpaper,SHAREit - Transfer & Share
Total creative ads during the time period : 345
Duration : 1,053
Popularity : 26,086
Check ASO Keywords of Ground News
2. Ground News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Ground News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ground News in the recent period. As of 2021-03-15, among the Ground News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 95.0%, Carousel category's proportion is 5.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Ground News's the proportion of networks impressions are placed like this:
Facebook's proportion is 90.47%,
Instagram's proportion is 9.53%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Ground News‘s network with the most ads is Facebook and its proportion is 52.5%.
3. Top 3 Ad Creative Analysis of Ground News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ground News. We can see some advertising trends.
Top 1 Ad Creative of Ground News
Ad Details ：
Headline ：
Text ：Meet Ground News, a next-gen news app that fights misinformation. Download today and cut through the fake news.
Top 2 Ad Creative of Ground News
Ad Details ：
Headline ：Download Free Today!
Text ：
Top 3 Ad Creative of Ground News
Ad Details ：
Headline ：Download Free Today!
Text ：Meet Ground News, a next-gen news app that fights misinformation. Download today and cut through the fake news.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 231 | 69 | 69 |
| Popularity | 882 | 484 | 482 |
| Dimensions | 800 x 800 | 400 x 400 | 400 x 400 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | ||
| Related Ads | 4 | 1 | 1 |
| Countries | United States,United Kingdom,Australia,Canada | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Ground News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Ground News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ground News, you can click the app name below to view related reports, or you can find more info in ASOTools.