Grubhub: Local Food Delivery Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Grubhub: Local Food Delivery's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Grubhub: Local Food Delivery.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Grubhub: Local Food Delivery
App Name : Grubhub: Local Food Delivery
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : GrubHub.com
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Total creative ads during the time period : 10,000
Duration : 2,362
Popularity : 741,729
Check ASO Keywords of Grubhub: Local Food Delivery
2. Grubhub: Local Food Delivery’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Grubhub: Local Food Delivery in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Grubhub: Local Food Delivery in the recent period. As of 2021-03-14, among the Grubhub: Local Food Delivery‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 90.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 10.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Grubhub: Local Food Delivery's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.17%,
Messenger's proportion is 22.63%,
Audience Network's proportion is 22.61%,
Instagram's proportion is 22.6%,
's proportion is .
In the date of 2021-03-14, Grubhub: Local Food Delivery‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Grubhub: Local Food Delivery
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Grubhub: Local Food Delivery. We can see some advertising trends.
Top 1 Ad Creative of Grubhub: Local Food Delivery
Ad Details ：
Headline ：Taco Bell® Delivers with Grubhub
Text ：With the largest selection of restaurants, Grubhub delivers your favorite foods to your door. Order with a few simple taps in the iOS Grubhub app and get the restaurants you love, delivered. Feel like getting out for a bit? Great! We also offer pickup for takeout orders. Whether it’s your favor...
Top 2 Ad Creative of Grubhub: Local Food Delivery
Ad Details ：
Headline ：KFC Delivers with Grubhub
Text ：With the largest selection of restaurants, Grubhub delivers your favorite foods to your door. Order with a few simple taps in the iOS Grubhub app and get the restaurants you love, delivered. Feel like getting out for a bit? Great! We also offer pickup for takeout orders. Whether it’s your favor...
Top 3 Ad Creative of Grubhub: Local Food Delivery
Ad Details ：
Headline ：The most restaurants with the most rewards.
Text ：Hungry? Use promo code NEWDINERFD to get FREE delivery on your first Grubhub order.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 312 | 234 | 222 |
| Popularity | 983 | 928 | 906 |
| Dimensions | 600 x 600 | 600 x 600 | 400 x 400 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 2 | 2 | 3 |
| Countries | Canada,United Kingdom,United States,Australia | Canada,United Kingdom,Australia,United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Grubhub: Local Food Delivery in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Grubhub: Local Food Delivery's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Grubhub: Local Food Delivery, you can click the app name below to view related reports, or you can find more info in ASOTools.