Guardian Connect Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Guardian Connect's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Guardian Connect.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Guardian Connect
App Name : Guardian Connect
Logo：
OS : iOS
Network : Facebook,Instagram,YouTube
Developer : Medtronic, Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 116
Duration : 377
Popularity : 55,413
Check ASO Keywords of Guardian Connect
2. Guardian Connect’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Guardian Connect in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Guardian Connect in the recent period. As of 2021-03-11, among the Guardian Connect‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Guardian Connect's the proportion of networks impressions are placed like this:
Facebook's proportion is 54.42%,
Instagram's proportion is 45.58%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, Guardian Connect‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Guardian Connect
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Guardian Connect. We can see some advertising trends.
Top 1 Ad Creative of Guardian Connect
Ad Details ：
Headline ：Guardian™ Connect CGM
Text ：Το Guardian™ Connect CGM παρακολουθεί διαρκώς τα υψηλά και τα χαμηλά σας ώστε να μπορείτε να έχετε τον έλεγχο των επιπέδων της γλυκόζης σας.
Top 2 Ad Creative of Guardian Connect
Ad Details ：
Headline ：Guardian™ Connect CGM
Text ：Το μέλλον είναι ήδη εδώ για να μπορείτε να επικεντρωθείτε στη ζωή σας και όχι στα επίπεδα της γλυκόζης σας. Σταματήστε να ασχολείστε συνέχεια με τον διαβήτη σας και αφιερώστε την ημέρα σας κάνοντας πράγματα που θέλετε.
Top 3 Ad Creative of Guardian Connect
Ad Details ：
Headline ：
Text ：Το Guardian™ Connect CGM παρακολουθεί διαρκώς τα υψηλά και τα χαμηλά σας ώστε να μπορείτε να έχετε τον έλεγχο των επιπέδων της γλυκόζης σας.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 237 | 237 | 237 |
| Popularity | 998 | 998 | 998 |
| Dimensions | 600 x 400 | 600 x 400 | 400 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Greece | Greece,Cyprus | Greece,Cyprus |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Guardian Connect in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Guardian Connect's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Guardian Connect, you can click the app name below to view related reports, or you can find more info in ASOTools.