GuideSafe Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the GuideSafe’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps GuideSafe.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of GuideSafe

App Name : GuideSafe



OS : iOS

Network : Facebook,Instagram

Developer : Alabama Department of Public Health

Publisher :

Total creative ads during the time period : 10

Duration : 21

Popularity : 623

2. GuideSafe’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser GuideSafe in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of GuideSafe in the recent period. As of 2020-09-07, among the GuideSafe‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, GuideSafe’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, GuideSafe‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of GuideSafe

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of GuideSafe. We can see some advertising trends.

Top 1 Ad Creative of GuideSafe

Ad Details :

Headline :COVID Exposure App

Text :🚫 Does NOT track your location 🚫 Does NOT collect your personal info ✅ Keeps you informed of COVID exposures

Top 2 Ad Creative of GuideSafe

Ad Details :

Headline :COVID Exposure App

Text :Do your part to slow the spread in Alabama. Download the app that notifies you if you are exposed to COVID-19.

Top 3 Ad Creative of GuideSafe

Ad Details :

Headline :COVID Exposure App

Text : Does NOT track your location Does NOT collect your personal info ✅ Keeps you informed of COVID exposures

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 20 14 6
Popularity 76 69 61
Dimensions 400 x 400 400 x 400 640 x 640
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 2 2 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for GuideSafe in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free GuideSafe’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to GuideSafe, you can click the app name below to view related reports.