Gumtree: local classified ads Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Gumtree: local classified ads's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Gumtree: local classified ads.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Gumtree: local classified ads
App Name : Gumtree: local classified ads
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Gumtree.com
Publisher : Canasta - Card Game,Car Driving Simulator: SF,塔罗占卜 - 准到你不信,Drift Mania Championship,Coin Dozer,Translate App,Coin Dozer: Pirates,Drift Mania Championship - 2,4x4 Mountain Racer,Montage Video Musique
Total creative ads during the time period : 10,000
Duration : 1,914
Popularity : 13,255,480
Check ASO Keywords of Gumtree: local classified ads
2. Gumtree: local classified ads’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Gumtree: local classified ads in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Gumtree: local classified ads in the recent period. As of 2021-05-27, among the Gumtree: local classified ads‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Gumtree: local classified ads's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, Gumtree: local classified ads‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Gumtree: local classified ads
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Gumtree: local classified ads. We can see some advertising trends.
Top 1 Ad Creative of Gumtree: local classified ads
Ad Details ：
Headline ：Gumtree UK
Text ：www.gumtree.com/cars
Top 2 Ad Creative of Gumtree: local classified ads
Ad Details ：
Headline ：Gumtree UK
Text ：www.gumtree.com/cars
Top 3 Ad Creative of Gumtree: local classified ads
Ad Details ：
Headline ：Gumtree UK
Text ：www.gumtree.com/cars
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 88 | 72 | 76 |
| Popularity | 695 | 606 | 590 |
| Dimensions | 1280 x 720 | 1280 x 720 | 2120 x 351 |
| Creative Type | Video | Video | Image |
| Network | YouTube | YouTube | YouTube |
| Related Ads | 1 | 1 | 1 |
| Countries | Mexico,United Kingdom,Morocco,Saudi Arabia,Indonesia,Taiwan,Norway,Lithuania,Egypt,Czech,Algeria,Denmark,Greece,India,Bulgaria,Philippines,Israel,Tunisia,United Arab Emirates,Argentina | United Kingdom,Colombia,United States,Thailand,Bulgaria,Belgium,Croatia,France,Israel,Germany,Taiwan,Ukraine,Egypt,Argentina,Morocco,Serbia and Montenegro,Spain,Greece,Saudi Arabia,Estonia | Denmark,Thailand,Spain,France,Ukraine,Egypt,Turkey,Estonia,Taiwan,Morocco,Philippines,United States,Saudi Arabia,Argentina,Jordan,Indonesia,Czech,Colombia,United Arab Emirates,Israel |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Gumtree: local classified ads in recent advertising is YouTube, and the main creative type is Video.
In conclusion: The above is a free Gumtree: local classified ads's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Gumtree: local classified ads, you can click the app name below to view related reports, or you can find more info in ASOTools.