Hami Book Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Hami Book’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hami Book.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Hami Book

App Name : Hami Book

Logo

Hami Book-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : Springhouse Entertainment Inc.

Publisher :

Total creative ads during the time period : 14

Duration : 61

Popularity : 1,478

2. Hami Book’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Hami Book in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Hami Book in the recent period. As of 2020-09-07, among the Hami Book‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 63.64%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 36.36%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Hami Book’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 31.95%,

Messenger’s proportion is 31.95%,

Facebook’s proportion is 29.86%,

Audience Network’s proportion is 6.23%,

’s proportion is .

In the date of 2020-09-07, Hami Book‘s network with the most ads is Facebook and its proportion is 27.27%.

3. Top 3 Ad Creative Analysis of Hami Book

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hami Book. We can see some advertising trends.

Top 1 Ad Creative of Hami Book

Ad Details :

Headline :下載Hami書城APP,唐鳳本尊現身說法讓院長也瘋狂的梗圖理論

Text :

Top 2 Ad Creative of Hami Book

Ad Details :

Headline :下載Hami書城APP,唐鳳本尊現身說法讓院長也瘋狂的梗圖理論

Text :

Top 3 Ad Creative of Hami Book

Ad Details :

Headline :下載Hami書城APP,唐鳳本尊現身說法讓院長也瘋狂的梗圖理論​

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 60 60 60
Popularity 239 237 233
Dimensions 426 x 426 426 x 426 426 x 426
Creative Type Video Video Video
Network Instagram Messenger Facebook
Related Ads 2 2 2
Countries Singapore,Malaysia,China,Hong Kong Singapore,Malaysia,China,Hong Kong Taiwan,Hong Kong,Singapore
Language NA NA NA

Through the above analysis, we can see that the most effective channel for Hami Book in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Hami Book’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Hami Book, you can click the app name below to view related reports.