Hami Book Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hami Book's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hami Book.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hami Book
App Name : Hami Book
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Springhouse Entertainment Inc.
Publisher : Instagram,Facebook,减肥健身助手 - 运动跑步瑜伽塑身型，营养菜谱美食减重量,孩子成长的营养早餐食谱大全 - 每日早餐早点,宝宝吃饭香-宝宝辅食营养儿童餐精选家常菜美食菜谱视频教学,黄帝内经 - 解读中国古代养生医学经典
Total creative ads during the time period : 600
Duration : 324
Popularity : 44,126
Check ASO Keywords of Hami Book
2. Hami Book’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hami Book in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hami Book in the recent period. As of 2021-05-28, among the Hami Book‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Hami Book's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Hami Book‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Hami Book
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hami Book. We can see some advertising trends.
Top 1 Ad Creative of Hami Book
Ad Details ：
Headline ：下載Hami書城APP，唐鳳本尊現身說法讓院長也瘋狂的梗圖理論
Text ：📣迷因文化進入政府公部門的幕後推手大公開
#離鄉民最近的政府官員 #五樓專業
#召喚唐鳳本人現身合照 #哽圖選我
衛服部的總柴、海巡署的防疫少年團
前一陣子在網上掀起瘋潮
唐鳳把公部門粉絲頁變成哽圖記散地的用意是什麼？
🔥即日起下載Hami書城APP並註冊成為會員
開啟AR走進唐鳳的異時空通道⬇️⬇️
Top 2 Ad Creative of Hami Book
Ad Details ：
Headline ：Hami書城月讀包 月租訂閱無負擔
Text ：📰 五大報紙、主流雜誌
月讀包為您網羅最多媒體，每天定期閱讀
培養成功者的思考力
這裡有蘋果日報、聯合報、經濟日報等，還有你熟悉的今周刊、天下雜誌、遠見等各種你需要的書報雜誌，開啟Hami書城App，月租訂閱超輕鬆！
🔖想獲得免費月讀券？請經常登入Hami書城 App
不定期舉辦好康活動☝️ 免費再請你讀７天
（免費七天月讀券，每人限領取一次）
Top 3 Ad Creative of Hami Book
Ad Details ：
Headline ：Hami書城月讀包 月租訂閱無負擔
Text ：📰 五大報紙、主流雜誌
月讀包為您網羅最多媒體，每天定期閱讀
培養成功者的思考力
這裡有蘋果日報、聯合報、經濟日報等，還有你熟悉的今周刊、天下雜誌、遠見等各種你需要的書報雜誌，開啟Hami書城App，月租訂閱超輕鬆！
🔖想獲得免費月讀券？請經常登入Hami書城 App
不定期舉辦好康活動☝️ 免費再請你讀７天
（免費七天月讀券，每人限領取一次）
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 101 | 74 | 74 |
| Popularity | 540 | 285 | 279 |
| Dimensions | 426 x 426 | 600 x 600 | 600 x 600 |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 4 | 4 |
| Countries | Singapore,Malaysia,Hong Kong,Taiwan | Philippines,Thailand,United Arab Emirates,India,Hong Kong,Malaysia,Macau,Korea,Saudi Arabia,Japan,Lebanon,Vietnam,Indonesia,Taiwan | Japan,Vietnam,Macau,Indonesia,Malaysia,Lebanon,Saudi Arabia,India,Thailand,Hong Kong,Korea,Philippines,United Arab Emirates,Taiwan |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for Hami Book in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Hami Book's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hami Book, you can click the app name below to view related reports, or you can find more info in ASOTools.