Handies Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Handies’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Handies.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Handies

App Name : Handies



OS : iOS

Network : Facebook,Instagram,Messenger

Developer : Rubiks Digital OU

Publisher :

Total creative ads during the time period : 20

Duration : 14

Popularity : 1,446

2. Handies’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Handies in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Handies in the recent period. As of 2020-09-06, among the Handies‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 36.84%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 47.37%, Carousel category’s proportion is 15.79%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Handies’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 32.74%,

Instagram’s proportion is 26.36%,

Messenger’s proportion is 26.36%,

Audience Network’s proportion is 14.55%,

’s proportion is .

In the date of 2020-09-06, Handies‘s network with the most ads is Facebook and its proportion is 42.11%.

3. Top 3 Ad Creative Analysis of Handies

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Handies. We can see some advertising trends.

Top 1 Ad Creative of Handies

Ad Details :

Headline :Tööde ja tegijatega tutvu kodulehel

Text :

Top 2 Ad Creative of Handies

Ad Details :

Headline :Tutvu tööde ja tegijatega kodulehel

Text :## Build Setup

Top 3 Ad Creative of Handies

Ad Details :

Headline :Tööde ja tegijatega tutvu kodulehel

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 13 13 13
Popularity 80 80 80
Dimensions 240 x 426 940 x 788 426 x 356
Creative Type Video Image Video
Network Instagram Instagram Messenger
Related Ads 1 1 1
Countries Estonia Estonia Estonia
Language NA German NA

Through the above analysis, we can see that the most effective channel for Handies in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Handies’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Handies, you can click the app name below to view related reports.