Hapi: Talk, Vent, Be Happy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hapi: Talk, Vent, Be Happy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hapi: Talk, Vent, Be Happy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hapi: Talk, Vent, Be Happy
App Name : Hapi: Talk, Vent, Be Happy
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : EBSW LLC
Publisher : Instagram,Facebook,Cronometer · Nutrition Tracker,Cook1Cook - 食譜新體驗，你的美食煮場！,Un día más culto,GulogGratis
Total creative ads during the time period : 198
Duration : 521
Popularity : 72,150
Check ASO Keywords of Hapi: Talk, Vent, Be Happy
2. Hapi: Talk, Vent, Be Happy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hapi: Talk, Vent, Be Happy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hapi: Talk, Vent, Be Happy in the recent period. As of 2021-03-14, among the Hapi: Talk, Vent, Be Happy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 38.1%, Playable Ads category's proportion is 0.0%, Image category's proportion is 61.9%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Hapi: Talk, Vent, Be Happy's the proportion of networks impressions are placed like this:
Facebook's proportion is 49.12%,
Instagram's proportion is 48.89%,
Audience Network's proportion is 1.77%,
Messenger's proportion is 0.22%,
's proportion is .
In the date of 2021-03-14, Hapi: Talk, Vent, Be Happy‘s network with the most ads is Instagram and its proportion is 52.38%.
3. Top 3 Ad Creative Analysis of Hapi: Talk, Vent, Be Happy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hapi: Talk, Vent, Be Happy. We can see some advertising trends.
Top 1 Ad Creative of Hapi: Talk, Vent, Be Happy
Ad Details ：
Headline ：Try it for free
Text ：92% of callers felt better after their first call. Feeling better is just a “hello” away.
Top 2 Ad Creative of Hapi: Talk, Vent, Be Happy
Ad Details ：
Headline ：☎️ Try for free
Text ：Add Hapi as part of your wellness routine. Vent to a Hapi listener about anything, anytime.
Top 3 Ad Creative of Hapi: Talk, Vent, Be Happy
Ad Details ：
Headline ：☎️ Try for free
Text ：Hapi allows you to express your emotions and thoughts to a listener. The first 60 minutes are on us. - Share what’s on your mind in a judgement-free space. - Hapi is available 24/7. You can get in touch with a listener whenever you want and wherever you are. Hapi will connect you to a listener ...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 256 | 322 | 280 |
| Popularity | 999 | 998 | 998 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 4 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Hapi: Talk, Vent, Be Happy in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Hapi: Talk, Vent, Be Happy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hapi: Talk, Vent, Be Happy, you can click the app name below to view related reports, or you can find more info in ASOTools.