Happy Gratitude Journal Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Happy Gratitude Journal's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Happy Gratitude Journal.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Happy Gratitude Journal
App Name : Happy Gratitude Journal
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Kevin Brown
Publisher : Instagram,Facebook
Total creative ads during the time period : 29
Duration : 149
Popularity : 9,631
Check ASO Keywords of Happy Gratitude Journal
2. Happy Gratitude Journal’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Happy Gratitude Journal in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Happy Gratitude Journal in the recent period. As of 2021-01-26, among the Happy Gratitude Journal‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-26, Happy Gratitude Journal's the proportion of networks impressions are placed like this:
Instagram's proportion is 47.45%,
Facebook's proportion is 47.12%,
Audience Network's proportion is 2.75%,
Messenger's proportion is 2.68%,
's proportion is .
In the date of 2021-01-26, Happy Gratitude Journal‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Happy Gratitude Journal
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Happy Gratitude Journal. We can see some advertising trends.
Top 1 Ad Creative of Happy Gratitude Journal
Ad Details ：
Headline ：Download Our Free App
Text ：Ever feel like things are not going well for you? Would you like to attract more positivity into your life? The power of gratitude can transform the way you view life.
Top 2 Ad Creative of Happy Gratitude Journal
Ad Details ：
Headline ：Download Our Free App
Text ：Ever feel like things are not going well for you? Would you like to attract more positivity into your life? The power of gratitude can transform the way you view life.
Top 3 Ad Creative of Happy Gratitude Journal
Ad Details ：
Headline ：Download Our Free App
Text ：Ever feel like things are not going well for you? Would you like to attract more positivity into your life? The power of gratitude can transform the way you view life.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 137 | 137 | 124 |
| Popularity | 928 | 927 | 905 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United States,United Kingdom | United States,Australia,United Kingdom | New Zealand,South Africa,Ireland,United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Happy Gratitude Journal in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Happy Gratitude Journal's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Happy Gratitude Journal, you can click the app name below to view related reports, or you can find more info in ASOTools.