Happy Safari - the zoo game Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Happy Safari - the zoo game's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Happy Safari - the zoo game.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Happy Safari - the zoo game
App Name : Happy Safari - the zoo game
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Moonjammer
Publisher : Idle Flower Tycoon,Ghost Evolution,Tiny Miner,Super Hotel Tycoon,Instagram,Angry Bee Evolution,Reflexes Force,Witches Queen Bubbles,Moy Evolution - Clicker Game
Total creative ads during the time period : 39
Duration : 225
Popularity : 3,880
Check ASO Keywords of Happy Safari - the zoo game
2. Happy Safari - the zoo game’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Happy Safari - the zoo game in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Happy Safari - the zoo game in the recent period. As of 2020-02-28, among the Happy Safari - the zoo game‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-02-28, Happy Safari - the zoo game's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.72%,
Audience Network's proportion is 30.72%,
Instagram's proportion is 19.28%,
Messenger's proportion is 19.28%,
's proportion is .
In the date of 2020-02-28, Happy Safari - the zoo game‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Happy Safari - the zoo game
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Happy Safari - the zoo game. We can see some advertising trends.
Top 1 Ad Creative of Happy Safari - the zoo game
Ad Details ：
Headline ：Raise baby animals & release them into the wild.
Text ：The happy zoo game! A cute - and festive - animal zoo awaits you in HAPPY (Christmas) SAFARI Endangered animals from all around the world need your help! Travel to distant locations by land, air, and sea. Collect amazingly diverse animals from across the planet that are facing extinction, providing....
Top 2 Ad Creative of Happy Safari - the zoo game
Ad Details ：
Headline ：Raise baby animals & release them into the wild.
Text ：The happy zoo game! A cute - and festive - animal zoo awaits you in HAPPY (Christmas) SAFARI Endangered animals from all around the world need your help! Travel to distant locations by land, air, and sea. Collect amazingly diverse animals from across the planet that are facing extinction, providing....
Top 3 Ad Creative of Happy Safari - the zoo game
Ad Details ：
Headline ：Raise baby animals & release them into the wild.
Text ：The happy zoo game! A cute - and festive - animal zoo awaits you in HAPPY (Christmas) SAFARI Endangered animals from all around the world need your help! Travel to distant locations by land, air, and sea. Collect amazingly diverse animals from across the planet that are facing extinction, providing....
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 50 | 50 | 48 |
| Popularity | 304 | 302 | 284 |
| Dimensions | 1200 x 1200 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Ireland,Germany,Australia,Finland,United States,Sweden,Netherlands,New Zealand,Canada,Norway,Denmark | Australia,Sweden,Denmark,United Kingdom,Ireland,Canada,Finland,United States,New Zealand,Netherlands,Germany,Norway | Netherlands,United States,Denmark,Ireland,Norway,Finland,Australia,Sweden,United Kingdom,Canada,New Zealand,Germany |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Happy Safari - the zoo game in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Happy Safari - the zoo game's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Happy Safari - the zoo game, you can click the app name below to view related reports, or you can find more info in ASOTools.