Happy Scratch Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Happy Scratch’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Happy Scratch.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Happy Scratch

App Name : Happy Scratch

Logo

Happy Scratch-SocialPeta

OS : Android

Network : Facebook,IronSource,AppLovin

Developer : Happy Scratch Studio

Publisher : Boom Boom Football,Rorys Restaurant Winter Rush,Scratcher Clicker,Hidden Object - Winter Spring,Hidden Object - Christmas Tree,Wizard Dragon Defense,Drift Zone,Diner City - Craft your dish

Total creative ads during the time period : 886

Duration : 313

Popularity : 94,344

2. Happy Scratch’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Happy Scratch in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Happy Scratch in the recent period. As of 2020-09-06, among the Happy Scratch‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Happy Scratch’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 53.52%,

Audience Network’s proportion is 46.48%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Happy Scratch‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Happy Scratch

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Happy Scratch. We can see some advertising trends.

Top 1 Ad Creative of Happy Scratch

Ad Details :

Headline :Happy Scratch

Text :Install and open

Top 2 Ad Creative of Happy Scratch

Ad Details :

Headline :Happy Scratch

Text :Install and open

Top 3 Ad Creative of Happy Scratch

Ad Details :

Headline :Happy Scratch

Text :Install and open

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 158 246 74
Popularity 984 982 524
Dimensions 360 x 640 360 x 640 360 x 640
Creative Type Video Video Video
Network IronSource IronSource IronSource
Related Ads 1 2 1
Countries Germany,India,Australia,Canada,Spain,United States India,United States,Australia,Germany,Canada United States,India,Russia
Language English English English

Through the above analysis, we can see that the most effective channel for Happy Scratch in recent advertising is IronSource, and the main creative type is Video.

In conclusion: The above is a free Happy Scratch’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Happy Scratch, you can click the app name below to view related reports.