Happy Scratch Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Happy Scratch's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Happy Scratch.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Happy Scratch
App Name : Happy Scratch
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Happy Life Studio
Publisher : Instagram,Happy Wheels,Fotor - Photo Editor&Collage,aa 2,铃声大全 - 热门精选苹果手机铃声,Dinosaur Shooting Games Dino Eggs Bubble Shooter
Total creative ads during the time period : 1,409
Duration : 336
Popularity : 125,865
Check ASO Keywords of Happy Scratch
2. Happy Scratch’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Happy Scratch in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Happy Scratch in the recent period. As of 2021-03-08, among the Happy Scratch‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-08, Happy Scratch's the proportion of networks impressions are placed like this:
UnityAds's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-08, Happy Scratch‘s network with the most ads is UnityAds and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Happy Scratch
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Happy Scratch. We can see some advertising trends.
Top 1 Ad Creative of Happy Scratch
Ad Details ：
Headline ：
Text ：👀Can Believe I won 💲💲
Top 2 Ad Creative of Happy Scratch
Ad Details ：
Headline ：
Text ：New Chances to Win BIG! 🔥🔥
Top 3 Ad Creative of Happy Scratch
Ad Details ：
Headline ：Happy Scratch
Text ：Test your luck💲💲
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 134 | 125 | 122 |
| Popularity | 950 | 926 | 915 |
| Dimensions | 224 x 400 | 224 x 400 | 750 x 750 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United Kingdom,United States,France,Australia | United States |
| Language | Dutch | English | English |
Through the above analysis, we can see that the most effective channel for Happy Scratch in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Happy Scratch's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Happy Scratch, you can click the app name below to view related reports, or you can find more info in ASOTools.