HappyLoan Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HappyLoan's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HappyLoan.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HappyLoan
App Name : HappyLoan
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : GoodLoan
Publisher : Instagram,Ameba,Text Free: WiFi Calling App ,30 Day Fitness Challenge - Workout at Home,7 Minute Workout,Tandem Language Exchange: Speak & learn languages,C CHANNEL-Tips tricks videos,Polaris Office - Free Docs, Sheets, Slides + PDF
Total creative ads during the time period : 333
Duration : 96
Popularity : 25,133
Check ASO Keywords of HappyLoan
2. HappyLoan’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HappyLoan in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HappyLoan in the recent period. As of 2020-08-30, among the HappyLoan‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-30, HappyLoan's the proportion of networks impressions are placed like this:
Facebook's proportion is 47.34%,
Audience Network's proportion is 38.12%,
Instagram's proportion is 11.88%,
Messenger's proportion is 2.66%,
's proportion is .
In the date of 2020-08-30, HappyLoan‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of HappyLoan
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HappyLoan. We can see some advertising trends.
Top 1 Ad Creative of HappyLoan
Ad Details ：
Headline ：Loans - NBFC formal licenses
Text ：Apply for Cash Loans From ₹2,500 to ₹50,000 - Online Application - Loanmart
Top 2 Ad Creative of HappyLoan
Ad Details ：
Headline ：Loans - NBFC formal licenses
Text ：
Top 3 Ad Creative of HappyLoan
Ad Details ：
Headline ：Loans - NBFC formal licenses
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 45 | 45 |
| Popularity | 808 | 255 | 254 |
| Dimensions | 628 x 628 | 426 x 426 | 400 x 400 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Australia,Canada,United States | India | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for HappyLoan in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free HappyLoan's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HappyLoan, you can click the app name below to view related reports, or you can find more info in ASOTools.