HBO EXTRAS Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HBO EXTRAS's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HBO EXTRAS.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HBO EXTRAS
App Name : HBO EXTRAS
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : HBO Digital Latin America LLC
Publisher : Instagram
Total creative ads during the time period : 20
Duration : 45
Popularity : 1,155
Check ASO Keywords of HBO EXTRAS
2. HBO EXTRAS’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HBO EXTRAS in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HBO EXTRAS in the recent period. As of 2020-10-01, among the HBO EXTRAS‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 50.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-01, HBO EXTRAS's the proportion of networks impressions are placed like this:
Facebook's proportion is 89.5%,
Audience Network's proportion is 3.5%,
Instagram's proportion is 3.5%,
Messenger's proportion is 3.5%,
's proportion is .
In the date of 2020-10-01, HBO EXTRAS‘s network with the most ads is Facebook and its proportion is 62.5%.
3. Top 3 Ad Creative Analysis of HBO EXTRAS
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HBO EXTRAS. We can see some advertising trends.
Top 1 Ad Creative of HBO EXTRAS
Ad Details ：
Headline ：¡Descarga HBO Extras!
Text ：Descarga HBO Extras y mientras ves los episodios, recibe en tu celular todos los secretos de Watchmen. Ganadora de 11 premios Emmy®
Top 2 Ad Creative of HBO EXTRAS
Ad Details ：
Headline ：Baixe HBO Extras
Text ：Baixe HBO Extras e enquanto assiste os episódios, receba em seu celular todos os segredos de Watchmen. Ganhador de 11 prêmios Emmy®
Top 3 Ad Creative of HBO EXTRAS
Ad Details ：
Headline ：Baixe HBO Extras
Text ：Baixe HBO Extras e enquanto assiste os episódios, receba em seu celular todos os segredos de Watchmen. Ganhador de 11 prêmios Emmy®
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 2 | 2 | 2 |
| Popularity | 53 | 53 | 53 |
| Dimensions | 340 x 426 | 340 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Argentina,Venezuela,Spain,Panama,Mexico,Colombia,Chile,Cuba,Paraguay,Peru | Portugal,Angola,Brazil | Angola,Brazil,Portugal |
| Language | Spanish | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for HBO EXTRAS in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free HBO EXTRAS's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HBO EXTRAS, you can click the app name below to view related reports, or you can find more info in ASOTools.