Headspace: Meditation & Sleep Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Headspace: Meditation & Sleep's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Headspace: Meditation & Sleep.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Headspace: Meditation & Sleep
App Name : Headspace: Meditation & Sleep
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Headspace Inc.
Publisher : Instagram,Algebra Game with Equations,1个月下蹲挑战,Facebook,10K Run - Couch to 10K,GulogGratis,One Rep Max Calculator - 1RM Lift Log
Total creative ads during the time period : 5,768
Duration : 2,161
Popularity : 526,002
Check ASO Keywords of Headspace: Meditation & Sleep
2. Headspace: Meditation & Sleep’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Headspace: Meditation & Sleep in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Headspace: Meditation & Sleep in the recent period. As of 2021-03-15, among the Headspace: Meditation & Sleep‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 99.01%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.99%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Headspace: Meditation & Sleep's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 23.78%,
Facebook's proportion is 22.0%,
Messenger's proportion is 18.71%,
Audience Network's proportion is 18.7%,
Instagram's proportion is 16.82%.
In the date of 2021-03-15, Headspace: Meditation & Sleep‘s network with the most ads is Messenger and its proportion is 21.78%.
3. Top 3 Ad Creative Analysis of Headspace: Meditation & Sleep
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Headspace: Meditation & Sleep. We can see some advertising trends.
Top 1 Ad Creative of Headspace: Meditation & Sleep
Ad Details ：
Headline ：Learn how to meditate
Text ：
Top 2 Ad Creative of Headspace: Meditation & Sleep
Ad Details ：
Headline ：
Text ：Take a moment to take a breath. And find some you time with Headspace.
Top 3 Ad Creative of Headspace: Meditation & Sleep
Ad Details ：
Headline ：Redémarrer avec Headspace.
Text ：Les méditations Headspace réduisent le stress. Essayez-les gratuitement.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 236 | 232 | 293 |
| Popularity | 999 | 999 | 997 |
| Dimensions | 400 x 400 | 224 x 400 | 640 x 360 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Google Ads(Admob) | |
| Related Ads | 1 | 1 | 2 |
| Countries | Germany,Tajikistan,Tanzania,Latvia,Norway,Jamaica,Finland,Netherlands,Switzerland,Portugal,Korea,Saint Lucia,France,Italy,Kenya,Australia,New Zealand,Bahrian,Canada | Finland,Denmark,Iceland,France,United States,Australia,Norway,Switzerland,United Kingdom,Sweden | Monaco,Luxembourg,France,Belgium,Congo,Central African,Switzerland |
| Language | English | English | French |
Through the above analysis, we can see that the most effective channel for Headspace: Meditation & Sleep in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Headspace: Meditation & Sleep's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Headspace: Meditation & Sleep, you can click the app name below to view related reports, or you can find more info in ASOTools.