Headspace: Meditation & Sleep Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Headspace: Meditation & Sleep’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Headspace: Meditation & Sleep.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Headspace: Meditation & Sleep

App Name : Headspace: Meditation & Sleep

Logo

Headspace: Meditation & Sleep-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Headspace Inc.

Publisher : Algebra Games with Linear Equations - Practice Maths the Fun Way and Prep Help for GCSE,1个月下蹲挑战,10公里跑 - Couch to 10K,GulogGratis: Køb & sælg,Fotor - Photo Editor & Collage,Tap Tap Music-Pop Songs,电池管家-电池检测维护大师,Baby Relax - witte ruis, natuur en zen geluiden om de baby te sussen

Total creative ads during the time period : 4,019

Duration : 1,971

Popularity : 262,020

2. Headspace: Meditation & Sleep’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Headspace: Meditation & Sleep in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Headspace: Meditation & Sleep in the recent period. As of 2020-09-07, among the Headspace: Meditation & Sleep‘s ad creative, the Html category’s proportion is 53.33%, Video category’s proportion is 46.67%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Headspace: Meditation & Sleep’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-09-07, Headspace: Meditation & Sleep‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Headspace: Meditation & Sleep

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Headspace: Meditation & Sleep. We can see some advertising trends.

Top 1 Ad Creative of Headspace: Meditation & Sleep

Ad Details :

Headline :Daily Guided Meditations.

Text :Stress, sleep, and more.

Top 2 Ad Creative of Headspace: Meditation & Sleep

Ad Details :

Headline :Show Your Mind Some Love.

Text :Hundreds of meditations.

Top 3 Ad Creative of Headspace: Meditation & Sleep

Ad Details :

Headline :Learn how to meditate

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 363 360 177
Popularity 997 994 992
Dimensions 1280 x 720 640 x 360 400 x 400
Creative Type Video Video Video
Network Google Ads(Admob) Google Ads(Admob) Facebook
Related Ads 2 2 1
Countries United Kingdom,Australia,United States,Canada Australia,United Kingdom,United States,Canada Liechtenstein,Germany,Tajikistan,United States,Latvia,Korea,Faroe Islands,Switzerland,United Kingdom,Sweden,Canada,Bahrian,Finland,Cayman Is,France,Iceland,Ecuador,Tanzania,Portugal
Language English English English

Through the above analysis, we can see that the most effective channel for Headspace: Meditation & Sleep in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Headspace: Meditation & Sleep’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Headspace: Meditation & Sleep, you can click the app name below to view related reports.