Healthy Minds Program Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Healthy Minds Program's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Healthy Minds Program.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Healthy Minds Program
App Name : Healthy Minds Program
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Healthy Minds Innovations
Publisher : Meditation sounds Relax music,Meditation Music Radio,Calm Beach Waves Sounds | Meditation Relaxing,Control and Monitor: Anxiety, Mood and Self-Esteem,Relax and fall asleep,RajYoga Meditation,Daily Meditation and Prayer,Classical music ringtones,White Noise For Sleep. Generator for Tinnitus
Total creative ads during the time period : 180
Duration : 217
Popularity : 19,159
Check ASO Keywords of Healthy Minds Program
2. Healthy Minds Program’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Healthy Minds Program in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Healthy Minds Program in the recent period. As of 2021-03-16, among the Healthy Minds Program‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Healthy Minds Program's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
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In the date of 2021-03-16, Healthy Minds Program‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Healthy Minds Program
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Healthy Minds Program. We can see some advertising trends.
Top 1 Ad Creative of Healthy Minds Program
Ad Details ：
Headline ：Mindfulness for Anyone
Text ：Science-Based Mindfulness App
Top 2 Ad Creative of Healthy Minds Program
Ad Details ：
Headline ：Mindfulness for Anyone
Text ：Science-Based Mindfulness App
Top 3 Ad Creative of Healthy Minds Program
Ad Details ：
Headline ：Register for the New Year
Text ：In 2021, make a New Year’s Resolution to become more resilient, focused and calm in only 8 weeks with our experts in the field of neuroscience, meditation, habit formation and skill building. Early Bird Pricing available for this virtual intensive through November 20: use code MASTERCLASS at checkout.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 109 | 46 | 7 |
| Popularity | 843 | 164 | 63 |
| Dimensions | 640 x 360 | 512 x 250 | 2000 x 900 |
| Creative Type | Video | Image | Image |
| Network | Google Ads(Admob) | Google Ads(Admob) | |
| Related Ads | 1 | 2 | 1 |
| Countries | Australia,United States,United Kingdom,Canada | United States,United Kingdom,Australia,Canada | United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Healthy Minds Program in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Healthy Minds Program's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Healthy Minds Program, you can click the app name below to view related reports, or you can find more info in ASOTools.