Healthy Mummy Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Healthy Mummy’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Healthy Mummy.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Healthy Mummy

App Name : Healthy Mummy


Healthy Mummy-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : The Healthy Mummy Pty Ltd

Publisher : MySQL QueryDB Client,HuffPost - News & Politics,Un día más culto,Korean Food Recipes - 10k Recipes

Total creative ads during the time period : 1,118

Duration : 413

Popularity : 164,049

2. Healthy Mummy’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Healthy Mummy in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Healthy Mummy in the recent period. As of 2020-09-06, among the Healthy Mummy‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 71.43%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 28.57%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Healthy Mummy’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 49.5%,

Messenger’s proportion is 49.5%,

Facebook’s proportion is 1.0%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Healthy Mummy‘s network with the most ads is Instagram and its proportion is 42.86%.

3. Top 3 Ad Creative Analysis of Healthy Mummy

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Healthy Mummy. We can see some advertising trends.

Top 1 Ad Creative of Healthy Mummy

Ad Details :

Headline :Cook with us- Flourless Chocolate Cake! Over 4,000 recipes in The Healthy Mummy app

Text :

Top 2 Ad Creative of Healthy Mummy

Ad Details :

Headline :New Product Control X

Text :Limited Edition

Top 3 Ad Creative of Healthy Mummy

Ad Details :

Headline :Cook with us- Flourless Chocolate Cake! Over 4,000 recipes in The Healthy Mummy app

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 255 262 255
Popularity 999 999 999
Dimensions 224 x 400 960 x 960 224 x 400
Creative Type Video Image Video
Network Messenger Messenger Instagram
Related Ads 1 1 1
Countries Australia,New Zealand New Zealand,Australia Australia,New Zealand
Language English English English

Through the above analysis, we can see that the most effective channel for Healthy Mummy in recent advertising is Messenger, and the main creative type is Video.

In conclusion: The above is a free Healthy Mummy’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Healthy Mummy, you can click the app name below to view related reports.