Heart of the City Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Heart of the City's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Heart of the City.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Heart of the City

App Name : Heart of the City

Logo：

OS : Android

Network : Facebook,Instagram,Audience Network

Developer : Heart of the City

Publisher : Instagram,Facebook

Total creative ads during the time period : 1,652

Duration : 670

Popularity : 114,445

Check ASO Keywords of Heart of the City

2. Heart of the City’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Heart of the City in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Heart of the City in the recent period. As of 2021-03-15, among the Heart of the City‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Heart of the City's the proportion of networks impressions are placed like this:

Facebook's proportion is 50.0%,

Instagram's proportion is 50.0%,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-03-15, Heart of the City‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Heart of the City

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Heart of the City. We can see some advertising trends.

Top 1 Ad Creative of Heart of the City

Ad Details ：

Headline ：Discover The Best Post Work Bars

Text ：We're spoilt for choice in the heart of the city.

Top 2 Ad Creative of Heart of the City

Ad Details ：

Headline ：Menswear In The City Centre

Text ：Get suited and booted in no time.

Top 3 Ad Creative of Heart of the City

Ad Details ：

Headline ：Enjoy Waterfront Weekends

Text ：Discover the city at the water's edge.

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Heart of the City in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Heart of the City's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Heart of the City, you can click the app name below to view related reports, or you can find more info in ASOTools.

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