HeartBreath Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HeartBreath’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HeartBreath.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HeartBreath
App Name : HeartBreath
Logo：
OS : iOS
Network : Facebook
Developer : Erwin Gabler
Publisher :
Total creative ads during the time period : 18
Duration : 157
Popularity : 1,745
2. HeartBreath’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser HeartBreath in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HeartBreath in the recent period. As of 2020-09-07, among the HeartBreath‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, HeartBreath’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, HeartBreath‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of HeartBreath
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HeartBreath. We can see some advertising trends.
Top 1 Ad Creative of HeartBreath
Ad Details ：
Headline ：HeartBreath Live ECG/EKG
Text ：
Top 2 Ad Creative of HeartBreath
Ad Details ：
Headline ：(AUF-) ATMEN mit HeartBreath
Text ：Did you know that your heart beats faster during inhalation and slower during exhalation AND did you know that this is good for you? The technical term is RSA (respiratory sinus arrhythmia) - a good arrhythmia controlled by your autonomic nervous system. High variability of the heart rate stands....
Top 3 Ad Creative of HeartBreath
Ad Details ：
Headline ：HeartBreath Heart And
Text ：More than just your resting heart rate! With 6-8 breaths you can determine your heart rate AND the variability of your heartbeats (= measure of stress, fitness, biological age etc.) - no magic - hard facts right from your iPhone.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 11 | 3 | 3 |
| Popularity | 74 | 55 | 55 |
| Dimensions | 400 x 224 | 1200 x 630 | 2048 x 1365 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Germany | Australia,United States,Canada,United Kingdom | United States,Italy |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for HeartBreath in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free HeartBreath’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HeartBreath, you can click the app name below to view related reports.