Hearthstone Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hearthstone's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hearthstone.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hearthstone
App Name : Hearthstone
Logo：
OS : Android
Network : AppLovin,Facebook,Google Ads(Admob)
Developer : Blizzard Entertainment, Inc.
Publisher : Instagram,Treehouse Table,Slot-Deluxe Jackpot Free Slots,TalkU Free Calls +Free Texting +International Call,SHAREit - Transfer & Share,Fortune in Vegas Jackpot Slots,Chaos Fighter Kungfu Fighting,Text Free: WiFi Calling App ,Darts Master - online dart games
Total creative ads during the time period : 10,000
Duration : 2,283
Popularity : 1,001,260
Check ASO Keywords of Hearthstone
2. Hearthstone’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hearthstone in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hearthstone in the recent period. As of 2021-03-16, among the Hearthstone‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 83.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 8.33%, Carousel category's proportion is 8.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Hearthstone's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 69.49%,
Facebook's proportion is 7.63%,
Audience Network's proportion is 7.63%,
Instagram's proportion is 7.63%,
Messenger's proportion is 7.63%.
In the date of 2021-03-16, Hearthstone‘s network with the most ads is Google Ads(Admob) and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Hearthstone
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hearthstone. We can see some advertising trends.
Top 1 Ad Creative of Hearthstone
Ad Details ：
Headline ：ハースストーン (Hearthstone)
Text ：twitter広告用アカウント
Top 2 Ad Creative of Hearthstone
Ad Details ：
Headline ：ハースストーン (Hearthstone)
Text ：世界で5000万人がプレイするBlizzard Entertainmentのオンライン戦略カードゲーム「ハースストーン」の日本公式Twitterです。最新拡張版「大魔境ウンゴロ」で探検を始めよう！ ※ゲームに関するお問い合わせは次のサポートページまで：https://t.co/WLfgHjaQEs
Top 3 Ad Creative of Hearthstone
Ad Details ：
Headline ：Hearthstone
Text ：Official Hearthstone updates from Blizzard Entertainment
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 510 | 685 | 497 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 800 x 320 | 800 x 320 | 800 x 320 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | Japan | Japan | United Kingdom,Australia,United States,Canada,Malaysia |
| Language | Japanese | Japanese | English |
Through the above analysis, we can see that the most effective channel for Hearthstone in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Hearthstone's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hearthstone, you can click the app name below to view related reports, or you can find more info in ASOTools.