Hedvig Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hedvig's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hedvig.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hedvig
App Name : Hedvig
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Hedvig
Publisher : Instagram,Facebook,Photo Editor & Pic Collage - Sweet Selfie Camera,Video Collage Maker,TalkU Free Calls +Free Texting +International Call,Treehouse Table
Total creative ads during the time period : 712
Duration : 948
Popularity : 49,067
Check ASO Keywords of Hedvig
2. Hedvig’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hedvig in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hedvig in the recent period. As of 2021-03-12, among the Hedvig‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Hedvig's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-12, Hedvig‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Hedvig
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hedvig. We can see some advertising trends.
Top 1 Ad Creative of Hedvig
Ad Details ：
Headline ：Få din semester-avgift betalt tilbake av Hedvig!
Text ：Studere på universitet eller høgskole?
Top 2 Ad Creative of Hedvig
Ad Details ：
Headline ：Gör som resten av Stockholm – Byt till Hedvig!
Text ：Dina grannar skaffar Hedvig – en schysstare hemförsäkring med 20% lägre pris än hos...
Top 3 Ad Creative of Hedvig
Ad Details ：
Headline ：47kr/mån hela vårterminen!
Text ：Branschens mest generösa ersättning för elektronik och allt skydd du behöver. Skaffa Hedvig Student idag för endast 47kr/mån i 6 månader.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 196 | 26 | 67 |
| Popularity | 533 | 288 | 197 |
| Dimensions | 320 x 400 | 320 x 400 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 4 | 32 | 2 |
| Countries | Norway | Sweden | Sweden |
| Language | Norwegian | NA | NA |
Through the above analysis, we can see that the most effective channel for Hedvig in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Hedvig's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hedvig, you can click the app name below to view related reports, or you can find more info in ASOTools.