Heja Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Heja’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Heja.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Heja
App Name : Heja
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Heja Sports AB
Publisher : Hisnul Muslim,Fotor - Photo Editor & Collage,Koran auf Deutsch,GulogGratis: Køb & sælg,CloudPets Lite,Lollipop Kids - Cooking Games - 儿童棒棒糖 - 糖果烹饪游戏,OLX Clasificados,Truck Driver Transporter
Total creative ads during the time period : 421
Duration : 1,067
Popularity : 20,920
2. Heja’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Heja in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Heja in the recent period. As of 2020-09-07, among the Heja‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 40.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 20.0%, Carousel category’s proportion is 40.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Heja’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 92.41%,
Instagram’s proportion is 7.59%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Heja‘s network with the most ads is Facebook and its proportion is 80.0%.
3. Top 3 Ad Creative Analysis of Heja
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Heja. We can see some advertising trends.
Top 1 Ad Creative of Heja
Ad Details ：
Text ：Coaches, it’s almost the start of basketball season! For the best Basketball Team...
Top 2 Ad Creative of Heja
Ad Details ：
Headline ：Auckland youth sports coaches love our app!
Text ：Heja is the simple tool to help teams grow while bringing them together in a shared love for team sports. Easily organize and communicate with everyone on your sports team in one free and simple app. Trusted by 500,000+ coaches, team parents and players. "I love how easy the Heja app is to use. I...
Top 3 Ad Creative of Heja
Ad Details ：
Text ：You're ready to kickstart the season. Now what? Put your best foot forward with your...
Basic Info of Top 3 Ad Creative
|Dimensions||400 x 224||2048 x 2048||750 x 750|
|Network||Audience Network||Audience Network|
|Countries||Australia,Canada,United States,United Kingdom||New Zealand,Australia||United States,United Kingdom,Canada,Australia|
Through the above analysis, we can see that the most effective channel for Heja in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Heja’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Heja, you can click the app name below to view related reports.