Heja Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Heja's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Heja.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Heja
App Name : Heja
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Heja Sports
Publisher : Hisnul Muslim,Facebook,Instagram,Fotor - Photo Editor&Collage,Koran auf Deutsch,GulogGratis,CloudPets Lite,Lollipop Kids - Cooking Games - 儿童棒棒糖 - 糖果烹饪游戏,OLX Classifieds
Total creative ads during the time period : 540
Duration : 1,328
Popularity : 38,866
Check ASO Keywords of Heja
2. Heja’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Heja in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Heja in the recent period. As of 2021-05-26, among the Heja‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Heja's the proportion of networks impressions are placed like this:
Instagram's proportion is 97.44%,
Facebook's proportion is 2.56%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-26, Heja‘s network with the most ads is Facebook and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of Heja
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Heja. We can see some advertising trends.
Top 1 Ad Creative of Heja
Ad Details ：
Headline ：Heja - Create your team for free now!
Text ：Coaches, download the Heja app here free:
go.heja.app/manchesterysl
Many coaches ask us for a better way to communicate with parents and put matches and trainings in a team schedule. That's what Heja does.
Much better than a WhatsApp group for running your team - and free to use.
Heja is generously sponsoring Manchester Youth Super League this season. We highly recommend all teams download the app to save time running your team now!
go.heja.app/manchesterysl
Top 2 Ad Creative of Heja
Ad Details ：
Headline ：Free Basketball Team Management App
Text ：It’s basketball season! 🏀🎊 Here’s a treat for the coaches…
(This app is basketball coaches’ best kept secret for saving time and getting more done during season.)
Check it out and tell a friend you trust about the app.
Top 3 Ad Creative of Heja
Ad Details ：
Headline ：Free sports team management and communication app
Text ：Run a football team? Here's a secret to save you time. Organise players, schedule activities & communicate simply with your team.️
Heja is the easy and free-to-use team management app loved by junior, Sunday league & even pro football teams!
Heja’s features make running your team effortless:
In-app team schedule 📆
Everyone knows where to be & when ✔️
Teammates show availability to upcoming team events 📋
'Posts' feed to share videos, pics & team info 📹
Send Reminders to non-responders 👀
Team chat - message teammates within the app 💬
Rated ⭐️⭐️⭐️⭐️⭐️
"Really easy to use app. Has made my job a lot easier. Looks really professional and everyone on the team loves it!" - Brenden R
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 256 | 180 | 185 |
| Popularity | 919 | 762 | 626 |
| Dimensions | 400 x 400 | 400 x 400 | 2048 x 1365 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 3 | 2 | 4 |
| Countries | United Kingdom,Ireland,New Zealand,United States,Australia,Canada | Australia,United States,United Kingdom,Canada | United Kingdom,Australia,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Heja in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Heja's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Heja, you can click the app name below to view related reports, or you can find more info in ASOTools.