Hello Paisa Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hello Paisa's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hello Paisa.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hello Paisa
App Name : Hello Paisa
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Hello Group
Publisher : Instagram,BeautyPlus - Best Selfie Cam & Easy Photo Editor,30 Day Fitness Challenge - Workout at Home,Blue Light Filter - Night Mode, Night Shift,7 Minute Workout,Text Free: WiFi Calling App ,YouCam Perfect - Best Photo Editor & Selfie Camera,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),AirBrush: Easy Photo Editor
Total creative ads during the time period : 362
Duration : 1,353
Popularity : 30,035
Check ASO Keywords of Hello Paisa
2. Hello Paisa’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hello Paisa in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hello Paisa in the recent period. As of 2021-05-26, among the Hello Paisa‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Hello Paisa's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.38%,
Instagram's proportion is 32.81%,
Messenger's proportion is 32.81%,
's proportion is ,
's proportion is .
In the date of 2021-05-26, Hello Paisa‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Hello Paisa
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hello Paisa. We can see some advertising trends.
Top 1 Ad Creative of Hello Paisa
Ad Details ：
Headline ：Get our free app & transact TODAY!
Text ：Download the APP, SelfSignUp and get Rewarded with hellopaisa. The Fast, Cheap and Secure way to send cash home instantly: https://goo.gl/yVzdnv
Top 2 Ad Creative of Hello Paisa
Ad Details ：
Headline ：Get our free app & transact TODAY!
Text ：Download the APP, SelfSignUp and get Rewarded with hellopaisa. The Fast, Cheap and Secure way to send cash home instantly: https://goo.gl/yVzdnv
Top 3 Ad Creative of Hello Paisa
Ad Details ：
Headline ：Get our free app & transact TODAY!
Text ：Download the APP, SelfSignUp and get Rewarded with hellopaisa. The Fast, Cheap and Secure way to send cash home instantly: https://goo.gl/yVzdnv
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 95 | 95 | 90 |
| Popularity | 312 | 312 | 282 |
| Dimensions | 1200 x 629 | 1200 x 629 | 1200 x 629 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 2 |
| Countries | South Africa | South Africa | South Africa |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Hello Paisa in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Hello Paisa's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hello Paisa, you can click the app name below to view related reports, or you can find more info in ASOTools.