Hepsiburada Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hepsiburada’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hepsiburada.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hepsiburada
App Name : Hepsiburada
OS : iOS
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : D-MARKET ELEKTRONIK HIZMETLER VE TICARET ANONIM SIRKETI
Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,OLX Clasificados,Video Editor with Music Star,打工趣 - 最棒的兼職工作資訊平台,MakeupPlus,Scan & Translate+ Text grabber,BeautyPlus - Easy Photo Editor Selfie Camera,Bestie-Portrait Selfie Editor
Total creative ads during the time period : 230,776
Duration : 1,718
Popularity : 11,830,780
2. Hepsiburada’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Hepsiburada in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hepsiburada in the recent period. As of 2020-09-07, among the Hepsiburada‘s ad creative, the Html category’s proportion is 15.0%, Video category’s proportion is 10.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 20.0%, Carousel category’s proportion is 55.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Hepsiburada’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 95.3%,
Google Ads(Admob)’s proportion is 3.95%,
Instagram’s proportion is 0.75%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Hepsiburada‘s network with the most ads is Facebook and its proportion is 65.0%.
3. Top 3 Ad Creative Analysis of Hepsiburada
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hepsiburada. We can see some advertising trends.
Top 1 Ad Creative of Hepsiburada
Ad Details ：
Headline ：Sevindirme Günleri
Text ：65.190 kişi sevindirdi.
Top 2 Ad Creative of Hepsiburada
Ad Details ：
Headline ：Xiaomi Türkiye
Text ：Yeni efsane karşında! 48MP kamera ve 5020 mAh pil gücüne sahip Redmi Note 9'u hemen satın almak için tıkla!
Top 3 Ad Creative of Hepsiburada
Ad Details ：
Headline ：Kumsal LAMBADER
Basic Info of Top 3 Ad Creative
|Dimensions||500 x 500||720 x 720||400 x 400|
Through the above analysis, we can see that the most effective channel for Hepsiburada in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Hepsiburada’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hepsiburada, you can click the app name below to view related reports.