Hermes Parcels Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hermes Parcels's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hermes Parcels.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hermes Parcels
App Name : Hermes Parcels
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Hermes Parcelnet Ltd
Publisher : Instagram,Facebook,العاب ذكاء اطفال و بنات تعليمية التعليم و الذكاء,女生蛋糕店大促销 - 烘培美食经营游戏 - 神马游戏,Evening Dress Photo Montage,Subwoofer Bass
Total creative ads during the time period : 151
Duration : 442
Popularity : 10,940
Check ASO Keywords of Hermes Parcels
2. Hermes Parcels’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hermes Parcels in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hermes Parcels in the recent period. As of 2021-03-03, among the Hermes Parcels‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-03, Hermes Parcels's the proportion of networks impressions are placed like this:
Audience Network's proportion is 26.45%,
Facebook's proportion is 24.52%,
Instagram's proportion is 24.52%,
Messenger's proportion is 24.52%,
's proportion is .
In the date of 2021-03-03, Hermes Parcels‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Hermes Parcels
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hermes Parcels. We can see some advertising trends.
Top 1 Ad Creative of Hermes Parcels
Ad Details ：
Headline ：Get Next Day Delivery
Text ：Save 10% when sending pacels over 2kg, and get it there faster by sending next day delivery. Drop off at your nearest ParcelShop today.
Top 2 Ad Creative of Hermes Parcels
Ad Details ：
Headline ：Get Next Day Delivery
Text ：Save 10% when sending pacels over 2kg, and get it there faster by sending next day delivery. Drop off at your nearest ParcelShop today.
Top 3 Ad Creative of Hermes Parcels
Ad Details ：
Headline ：Get Next Day Delivery
Text ：Save 10% when sending pacels over 2kg, and get it there faster by sending next day delivery. Drop off at your nearest ParcelShop today.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 30 | 30 | 30 |
| Popularity | 147 | 147 | 147 |
| Dimensions | 600 x 600 | 338 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Australia,United States,Canada | United Kingdom,United States,Australia,Canada | Canada,Australia,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Hermes Parcels in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Hermes Parcels's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hermes Parcels, you can click the app name below to view related reports, or you can find more info in ASOTools.