Hills of Steel Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hills of Steel's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hills of Steel.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hills of Steel
App Name : Hills of Steel
Logo：
OS : iOS
Network : Google Ads(Admob),Messenger,Facebook
Developer : Superplus Games
Publisher : Instagram,Facebook,Drift Mania Championship,Smashy Road: Wanted,Monster Truck Parking Game Real Car Racing Games
Total creative ads during the time period : 933
Duration : 364
Popularity : 118,242
Check ASO Keywords of Hills of Steel
2. Hills of Steel’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hills of Steel in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hills of Steel in the recent period. As of 2021-03-15, among the Hills of Steel‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Hills of Steel's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.25%,
Facebook's proportion is 25.02%,
Messenger's proportion is 24.87%,
Audience Network's proportion is 24.86%,
's proportion is .
In the date of 2021-03-15, Hills of Steel‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Hills of Steel
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hills of Steel. We can see some advertising trends.
Top 1 Ad Creative of Hills of Steel
Ad Details ：
Headline ：The world needs you!
Text ：
Top 2 Ad Creative of Hills of Steel
Ad Details ：
Headline ：Hills of Steel
Text ：The most addictive physics based tank action game ever made! And it’s free!
Top 3 Ad Creative of Hills of Steel
Ad Details ：
Headline ：Hills of Steel
Text ：Race your way to the win and collect all machines in a PvP game Hills of Steel.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 312 | 282 | 318 |
| Popularity | 986 | 975 | 946 |
| Dimensions | 400 x 400 | 224 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 2 | 3 |
| Countries | Canada,United States,Australia,United Kingdom,Spain,United Arab Emirates,New Zealand,Poland,Kuwait,Colombia,Indonesia,Ireland,Jordan,Bulgaria,Japan,Sweden,Pakistan,Egypt,Taiwan,Brazil | United States,Australia,United Kingdom,Canada,Israel,New Zealand,Hong Kong,Qatar,Philippines,Ukraine,Brazil,Oman,Portugal,Colombia,Bulgaria,Italy,Kenya,Norway,Lebanon,Nigeria | Australia,Canada,United States,United Kingdom,Bahrian,Chile,Singapore,Qatar,Ireland,Saudi Arabia,Hong Kong,Taiwan,Spain,Pakistan,Macau,Iceland,Italy,Netherlands,Colombia,Ghana |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Hills of Steel in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Hills of Steel's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hills of Steel, you can click the app name below to view related reports, or you can find more info in ASOTools.