Himalaya: discover, listen and learn from the best Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Himalaya: discover, listen and learn from the best's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Himalaya: discover, listen and learn from the best.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Himalaya: discover, listen and learn from the best
App Name : Himalaya: discover, listen and learn from the best
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Himalaya - Free Podcast, Radio, FM & AudioBooks
Publisher : Instagram,Facebook,UC Mini-Download Video Status & Movies,TalkU Free Calls +Free Texting +International Call,Treehouse Table,USA Weather forecast
Total creative ads during the time period : 983
Duration : 1,192
Popularity : 70,969
Check ASO Keywords of Himalaya: discover, listen and learn from the best
2. Himalaya: discover, listen and learn from the best’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Himalaya: discover, listen and learn from the best in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Himalaya: discover, listen and learn from the best in the recent period. As of 2021-05-28, among the Himalaya: discover, listen and learn from the best‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 57.65%, Playable Ads category's proportion is 0.0%, Image category's proportion is 42.35%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Himalaya: discover, listen and learn from the best's the proportion of networks impressions are placed like this:
Facebook's proportion is 24.8%,
Messenger's proportion is 24.53%,
Instagram's proportion is 24.48%,
Audience Network's proportion is 23.68%,
Google Ads(Admob)'s proportion is 2.51%.
In the date of 2021-05-28, Himalaya: discover, listen and learn from the best‘s network with the most ads is Facebook and its proportion is 24.71%.
3. Top 3 Ad Creative Analysis of Himalaya: discover, listen and learn from the best
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Himalaya: discover, listen and learn from the best. We can see some advertising trends.
Top 1 Ad Creative of Himalaya: discover, listen and learn from the best
Ad Details ：
Headline ：700,000+ Audio Shows: Comedy, Drama, Crime, Thriller, News and More
Text ：
Top 2 Ad Creative of Himalaya: discover, listen and learn from the best
Ad Details ：
Headline ：Listen & Learn From Legends
Text ：Audio courses from the world’s best thinkers — Elon Musk, Tim Ferriss, Malcolm Gladwell and more. Sign up for access!
Top 3 Ad Creative of Himalaya: discover, listen and learn from the best
Ad Details ：
Headline ：Listen & Learn From Legends
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 197 | 238 | 245 |
| Popularity | 991 | 958 | 897 |
| Dimensions | 1080 x 1080 | 426 x 426 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 7 | 5 |
| Countries | Mexico | United States,Canada,Australia,United Kingdom | United States,Australia,Canada,United Kingdom |
| Language | English | English | German |
Through the above analysis, we can see that the most effective channel for Himalaya: discover, listen and learn from the best in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Himalaya: discover, listen and learn from the best's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Himalaya: discover, listen and learn from the best, you can click the app name below to view related reports, or you can find more info in ASOTools.