Historic Scotland Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Historic Scotland's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Historic Scotland.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Historic Scotland
App Name : Historic Scotland
Logo：
OS : iOS
Network : Facebook,Twitter,Audience Network
Developer : Ping Creates
Publisher : Facebook,Instagram
Total creative ads during the time period : 34
Duration : 551
Popularity : 4,615
Check ASO Keywords of Historic Scotland
2. Historic Scotland’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Historic Scotland in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Historic Scotland in the recent period. As of 2021-05-24, among the Historic Scotland‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, Historic Scotland's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-24, Historic Scotland‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Historic Scotland
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Historic Scotland. We can see some advertising trends.
Top 1 Ad Creative of Historic Scotland
Ad Details ：
Headline ：Don't miss out
Text ：History is starting again! Discover what attractions are open right here. Become a member for maximum excitement!
Top 2 Ad Creative of Historic Scotland
Ad Details ：
Headline ：Don't miss out
Text ：History is starting again! Discover what attractions are open right here. Become a member for maximum excitement!
Top 3 Ad Creative of Historic Scotland
Ad Details ：
Headline ：Don't miss out
Text ：History is starting again! Discover what attractions are open right here. Become a member for maximum excitement!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 40 | 40 | 40 |
| Popularity | 203 | 203 | 203 |
| Dimensions | 338 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,Canada,United Kingdom | United Kingdom,Australia,United States,Canada | United Kingdom,Australia,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Historic Scotland in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Historic Scotland's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Historic Scotland, you can click the app name below to view related reports, or you can find more info in ASOTools.