HLN.be Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HLN.be's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HLN.be.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HLN.be
App Name : HLN.be
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : DPG Media Services
Publisher : Instagram,Text Free: WiFi Calling App ,Talkray - Free Calls Texts,UC Mini-Download Video Status & Movies,Treehouse Table,Facebook,Ameba,TalkU Free Calls +Free Texting +International Call
Total creative ads during the time period : 672
Duration : 1,483
Popularity : 130,371
Check ASO Keywords of HLN.be
2. HLN.be’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HLN.be in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HLN.be in the recent period. As of 2021-05-25, among the HLN.be‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 40.0%, Carousel category's proportion is 20.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, HLN.be's the proportion of networks impressions are placed like this:
Instagram's proportion is 58.82%,
Messenger's proportion is 23.53%,
Facebook's proportion is 17.65%,
's proportion is ,
's proportion is .
In the date of 2021-05-25, HLN.be‘s network with the most ads is Instagram and its proportion is 60.0%.
3. Top 3 Ad Creative Analysis of HLN.be
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HLN.be. We can see some advertising trends.
Top 1 Ad Creative of HLN.be
Ad Details ：
Headline ：Auto kopen? Hou rekening met deze tien zaken
Text ：Een auto kopen is er de laatste jaren niet makkelijker op geworden. Een auto moet je kopen met je gezond verstand, maar het is toch vaak een kwesti...
Top 2 Ad Creative of HLN.be
Ad Details ：
Headline ：Bankbediende Louise (65): “Ik wist het binnen de seconde: ik zou stelen. Punt”
Text ：Geheimen. We steken ze weg, houden ze stil, bewaken ze met ons leven. HLN-redactrice Sabine Vermeiren ging luisteren naar acht Vlamingen die wél pr...
Top 3 Ad Creative of HLN.be
Ad Details ：
Headline ：Bekijk het aanbod in de HLN-app
Text ：HLN bundelt alle takeaway in Tienen. Help de horeca nu zij een tweede keer getroffen worden door het coronavirus.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 97 | 70 | 65 |
| Popularity | 736 | 478 | 463 |
| Dimensions | 600 x 315 | 600 x 315 | 1024 x 1024 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Jordan,Vietnam,New Caledonia,Bulgaria,Palestine,Tunisia,Sint Maarten,Gambia,Georgia,Afghanistan,Eq.Guinea,Moldavia,Ukraine,Israel,Iraq,Netherlands,Kosovo,Hungary,Senegal,Guernsey | Maldives,Netherlands,Monaco,Mauritania,Saint Lucia,Samoa,Panama,Haiti,Hong Kong,Cook Is,Israel,Yemen,St Kitts-Nevis,Wallis and Futuna Islands,Greenland,Fiji,Bhutan,Uzbekistan,Liberia,French Guiana | Belgium |
| Language | Dutch | Dutch | Dutch |
Through the above analysis, we can see that the most effective channel for HLN.be in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free HLN.be's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HLN.be, you can click the app name below to view related reports, or you can find more info in ASOTools.