HM Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the HM’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HM.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of HM

App Name : HM



OS : Android

Network : Instagram,Facebook,Messenger

Developer : H&M官网

Publisher : YouCam Nails - Manicure Salon for Custom Nail Art

Total creative ads during the time period : 3,118

Duration : 1,102

Popularity : 170,232

2. HM’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser HM in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of HM in the recent period. As of 2020-09-06, among the HM‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, HM’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, HM‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of HM

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HM. We can see some advertising trends.

Top 1 Ad Creative of HM

Ad Details :

Headline :Promoțiile încep acum

Text :Fii pe fază — au început promoțiile! Bucură-te de modele în tendințe și articole cheie clasice la prețuri și mai bune, acum în magazine și online.

Top 2 Ad Creative of HM

Ad Details :

Headline :PÂNĂ LA -70%

Text :Acum reduceri și mai mari. Nu rata piesele tale favorite înainte să dispară din stoc.

Top 3 Ad Creative of HM

Ad Details :

Headline :H&M ♥ newborns

Text :Entdecke das Sortiment

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 39 5 56
Popularity 815 341 320
Dimensions 720 x 720 2048 x 2048 400 x 400
Creative Type Image Image Video
Network Facebook Facebook Facebook
Related Ads 2 12 1
Countries Romania Austria
Language NA NA German

Through the above analysis, we can see that the most effective channel for HM in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free HM’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to HM, you can click the app name below to view related reports.