HM Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HM's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HM.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HM
App Name : HM
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : H&M
Publisher : Instagram,Facebook,Sweet Camera - Selfie Camera & Sweet Selfie 2021,ELASTIC CAR SANDBOX,Steveland: Match 3, Island, New Year 2021, Puzzle,Mixoo Collage - Photo Frame Layout & Pic Grid,DIY Sticker Maker - WAStickerApps
Total creative ads during the time period : 3,406
Duration : 1,292
Popularity : 192,274
Check ASO Keywords of HM
2. HM’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HM in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HM in the recent period. As of 2021-03-15, among the HM‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, HM's the proportion of networks impressions are placed like this:
Instagram's proportion is 63.71%,
Facebook's proportion is 36.29%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, HM‘s network with the most ads is Instagram and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of HM
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HM. We can see some advertising trends.
Top 1 Ad Creative of HM
Ad Details ：
Headline ：Promoțiile încep acum
Text ：Fii pe fază — au început promoțiile! Bucură-te de modele în tendințe și articole cheie clasice la prețuri și mai bune, acum în magazine și online.
Top 2 Ad Creative of HM
Ad Details ：
Headline ：PÂNĂ LA -70%
Text ：Acum reduceri și mai mari. Nu rata piesele tale favorite înainte să dispară din stoc.
Top 3 Ad Creative of HM
Ad Details ：
Headline ：H&M ♥ newborns
Text ：Entdecke das Sortiment
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 39 | 5 | 56 |
| Popularity | 815 | 341 | 320 |
| Dimensions | 720 x 720 | 2048 x 2048 | 224 x 400 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 2 | 12 | 1 |
| Countries | Romania | Austria | |
| Language | NA | NA | English |
Through the above analysis, we can see that the most effective channel for HM in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free HM's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HM, you can click the app name below to view related reports, or you can find more info in ASOTools.