Homo Evolution Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Homo Evolution's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Homo Evolution.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Homo Evolution
App Name : Homo Evolution
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,UnityAds
Developer : Azur Interactive Games Limited
Publisher : Survive! Mola Mola!,Solomon's Boneyard,与吸血鬼的百年之恋,White Trip,Crazy Horizontal bar,Powder Game,数码魔灵 - 召唤神奇的海岛暴龙、宝贝奇兵,点点农场富翁 (Hello, Mr.Rich),City 2048,马之王子殿下
Total creative ads during the time period : 10,000
Duration : 856
Popularity : 46,255
Check ASO Keywords of Homo Evolution
2. Homo Evolution’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Homo Evolution in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Homo Evolution in the recent period. As of 2021-04-24, among the Homo Evolution‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-24, Homo Evolution's the proportion of networks impressions are placed like this:
UnityAds's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-24, Homo Evolution‘s network with the most ads is UnityAds and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Homo Evolution
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Homo Evolution. We can see some advertising trends.
Top 1 Ad Creative of Homo Evolution
Ad Details ：
Headline ：Homo Evolution
Text ：Install and open
Top 2 Ad Creative of Homo Evolution
Ad Details ：
Headline ：Create your own world.
Text ：Start with a small lizard
Top 3 Ad Creative of Homo Evolution
Ad Details ：
Headline ：Create your own world.
Text ：Start with a small lizard
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 114 | 93 | 74 |
| Popularity | 433 | 324 | 216 |
| Dimensions | 360 x 640 | 406 x 720 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | IronSource | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 2 | 2 | 2 |
| Countries | Taiwan | United Kingdom,Australia,Canada,United States | Canada,United Kingdom,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Homo Evolution in recent advertising is IronSource, and the main creative type is Video.
In conclusion: The above is a free Homo Evolution's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Homo Evolution, you can click the app name below to view related reports, or you can find more info in ASOTools.