HoomBand Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HoomBand's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HoomBand.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HoomBand
App Name : HoomBand
Logo：
OS : iOS
Network : Audience Network,Instagram,Facebook
Developer : LIVLAB
Publisher : Instagram,TopBuzz: Notícias,Vídeos, GIFs,Light Bible: Daily Verses, Prayer, Audio Bible,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),POTO - Photo Collage Editor,Meditation Music: Relaxing Audio,GulogGratis
Total creative ads during the time period : 58
Duration : 355
Popularity : 8,102
Check ASO Keywords of HoomBand
2. HoomBand’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HoomBand in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HoomBand in the recent period. As of 2020-11-09, among the HoomBand‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 80.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 20.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-09, HoomBand's the proportion of networks impressions are placed like this:
Facebook's proportion is 40.0%,
Audience Network's proportion is 20.0%,
Instagram's proportion is 20.0%,
Messenger's proportion is 20.0%,
's proportion is .
In the date of 2020-11-09, HoomBand‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of HoomBand
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HoomBand. We can see some advertising trends.
Top 1 Ad Creative of HoomBand
Ad Details ：
Headline ：Hoomband and Chill
Text ：'Netflix and Chill' into our dreams! 🥱💤
◦ Heightened Comfort—Ultra thin so you can't feel them.
◦ Washable—The fabric of your headband is machine washable (same program as your clothes), easy peasy
◦ Great Travel Companion—Travel anywhere with the HoomBand. It will send you to sleep anywhere you go (everyone will be jealous) 😏
Top 2 Ad Creative of HoomBand
Ad Details ：
Headline ：Hoomband and Chill
Text ：'Netflix and Chill' into our dreams! 🥱💤
◦ Heightened Comfort—Ultra thin so you can't feel them.
◦ Washable—The fabric of your headband is machine washable (same program as your clothes), easy peasy
◦ Great Travel Companion—Travel anywhere with the HoomBand. It will send you to sleep anywhere you go (everyone will be jealous) 😏
Top 3 Ad Creative of HoomBand
Ad Details ：
Headline ：Hoomband and Chill
Text ：'Netflix and Chill' into our dreams! 🥱💤
◦ Heightened Comfort—Ultra thin so you can't feel them.
◦ Washable—The fabric of your headband is machine washable (same program as your clothes), easy peasy
◦ Great Travel Companion—Travel anywhere with the HoomBand. It will send you to sleep anywhere you go (everyone will be jealous) 😏
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 83 | 83 | 83 |
| Popularity | 602 | 598 | 597 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Ireland,United Kingdom | United States,Ireland,United Kingdom | United States,Ireland,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for HoomBand in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free HoomBand's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HoomBand, you can click the app name below to view related reports, or you can find more info in ASOTools.