Horizon Go Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Horizon Go's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Horizon Go.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Horizon Go
App Name : Horizon Go
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Liberty Global
Publisher : Instagram,Facebook,Little Airline Fun,侠盗猎车手：暴徒使命,加法达人(Addition Addict),Bible Study - Study The Bible By Topic
Total creative ads during the time period : 128
Duration : 848
Popularity : 9,015
Check ASO Keywords of Horizon Go
2. Horizon Go’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Horizon Go in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Horizon Go in the recent period. As of 2021-03-13, among the Horizon Go‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Horizon Go's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.92%,
Audience Network's proportion is 26.92%,
Messenger's proportion is 26.92%,
Instagram's proportion is 19.23%,
's proportion is .
In the date of 2021-03-13, Horizon Go‘s network with the most ads is Facebook and its proportion is 26.92%.
3. Top 3 Ad Creative Analysis of Horizon Go
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Horizon Go. We can see some advertising trends.
Top 1 Ad Creative of Horizon Go
Ad Details ：
Headline ：400 Mb/s w super cenie!
Text ：Idealna oferta dla Twojej firmy! Niezawodny internet do 400 Mb/s w super cenie!
Top 2 Ad Creative of Horizon Go
Ad Details ：
Headline ：400 Mb/s w super cenie!
Text ：Idealna oferta dla Twojej firmy wciąż tu jest! Wróć po niezawodny internet do 400 Mb/s w super cenie!
Top 3 Ad Creative of Horizon Go
Ad Details ：
Headline ：400 Mb/s w super cenie!
Text ：Idealna oferta dla Twojej firmy! Niezawodny internet do 400 Mb/s w super cenie!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 31 | 31 | 31 |
| Popularity | 151 | 151 | 151 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Poland | Poland | Poland |
| Language | Polish | Polish | Polish |
Through the above analysis, we can see that the most effective channel for Horizon Go in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Horizon Go's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Horizon Go, you can click the app name below to view related reports, or you can find more info in ASOTools.