HORNBACH Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HORNBACH's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HORNBACH.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HORNBACH
App Name : HORNBACH
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Hornbach Baumarkt AG
Publisher : Instagram,Facebook,Cymera,Blur Background- DSLR Effect, Wonder Camera,Smart Math Tricks,Ant Smasher
Total creative ads during the time period : 537
Duration : 773
Popularity : 49,160
Check ASO Keywords of HORNBACH
2. HORNBACH’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HORNBACH in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HORNBACH in the recent period. As of 2021-03-16, among the HORNBACH‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, HORNBACH's the proportion of networks impressions are placed like this:
Facebook's proportion is 40.94%,
Instagram's proportion is 35.03%,
Audience Network's proportion is 14.82%,
Messenger's proportion is 9.2%,
's proportion is .
In the date of 2021-03-16, HORNBACH‘s network with the most ads is Facebook and its proportion is 26.67%.
3. Top 3 Ad Creative Analysis of HORNBACH
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HORNBACH. We can see some advertising trends.
Top 1 Ad Creative of HORNBACH
Ad Details ：
Headline ：Palram Wintergärten SanRemo™ ☀
Text ：
Top 2 Ad Creative of HORNBACH
Ad Details ：
Headline ：Palram Gewächshäuser 🌱
Text ：Jetzt im Angebot
Top 3 Ad Creative of HORNBACH
Ad Details ：
Headline ：Palram Gewächshäuser 🌱
Text ：Jetzt im Angebot
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 377 | 98 | 98 |
| Popularity | 999 | 734 | 733 |
| Dimensions | 1280 x 720 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Germany | Austria,Germany | Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for HORNBACH in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free HORNBACH's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HORNBACH, you can click the app name below to view related reports, or you can find more info in ASOTools.