Hortifruti Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hortifruti's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hortifruti.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hortifruti
App Name : Hortifruti
Logo：
OS : Android
Network : Instagram,Messenger,Facebook
Developer : Supermercado Now
Publisher : Instagram,Facebook
Total creative ads during the time period : 123
Duration : 84
Popularity : 8,293
Check ASO Keywords of Hortifruti
2. Hortifruti’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hortifruti in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hortifruti in the recent period. As of 2021-03-16, among the Hortifruti‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Hortifruti's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.75%,
Audience Network's proportion is 28.33%,
Instagram's proportion is 28.33%,
Messenger's proportion is 14.58%,
's proportion is .
In the date of 2021-03-16, Hortifruti‘s network with the most ads is Facebook and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of Hortifruti
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hortifruti. We can see some advertising trends.
Top 1 Ad Creative of Hortifruti
Ad Details ：
Headline ：Tudo fresquinho e gostoso
Text ：Compre online na novidade mais aguardada do pedaço, a nova loja Hortifruti na Freguesia. Vai ser uma delícia experimentar toda essa qualidade. E ainda tem R$20 OFF *na primeira compra, para valor a partir de R$150, 1 uso por CPF, válido até 10/03/2021.
Top 2 Ad Creative of Hortifruti
Ad Details ：
Headline ：Compre online com economia
Text ：Compre online na novidade mais aguardada do pedaço, a nova loja Hortifruti na Freguesia. Vai ser uma delícia experimentar toda essa qualidade. E ainda tem R$20 OFF *na primeira compra, para valor a partir de R$150, 1 uso por CPF, válido até 10/03/2021.
Top 3 Ad Creative of Hortifruti
Ad Details ：
Headline ：Tudo fresquinho e gostoso
Text ：Compre online na novidade mais aguardada do pedaço, a nova loja Hortifruti na Freguesia. Vai ser uma delícia experimentar toda essa qualidade. E ainda tem R$20 OFF *na primeira compra, para valor a partir de R$150, 1 uso por CPF, válido até 10/03/2021.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 34 | 34 | 34 |
| Popularity | 167 | 166 | 166 |
| Dimensions | 600 x 600 | 338 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Portugal,Angola,Brazil | Angola,Brazil,Portugal | Angola,Brazil,Portugal |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Hortifruti in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Hortifruti's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hortifruti, you can click the app name below to view related reports, or you can find more info in ASOTools.