Hotlink Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hotlink's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hotlink.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hotlink
App Name : Hotlink
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Maxis Broadband Sdn. Bhd.
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,Korean Food Recipes - 10k Recipes,Tap Tap Music-Pop Songs,Ant Smasher
Total creative ads during the time period : 1,054
Duration : 2,502
Popularity : 105,195
Check ASO Keywords of Hotlink
2. Hotlink’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hotlink in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hotlink in the recent period. As of 2021-03-13, among the Hotlink‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 40.0%, Carousel category's proportion is 60.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Hotlink's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-13, Hotlink‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Hotlink
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hotlink. We can see some advertising trends.
Top 1 Ad Creative of Hotlink
Ad Details ：
Headline ：FREE 18GB with Hotlink!
Text ：Your CNY #selfies don’t have to wait for WiFi! 😛 Post them all day long with FREE 18GB...
Top 2 Ad Creative of Hotlink
Ad Details ：
Headline ：PERCUMA 20GB HotlinkMU
Text ：Duduk di rumah sambil menikmati 20GB PERCUMA dengan setiap pembelian HotlinkMU #StayHome....
Top 3 Ad Creative of Hotlink
Ad Details ：
Headline ：FREE 20GB with HotlinkMU
Text ：Stay home, sit on your couch, and enjoy FREE 20GB with every HotlinkMU #StayHome...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 20 | 19 | 19 |
| Popularity | 488 | 393 | 373 |
| Dimensions | 320 x 400 | 796 x 415 | 796 x 415 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 86 | 53 | 55 |
| Countries | United Kingdom,Australia,Canada,United States | Indonesia | United Kingdom,United States,Australia,Canada |
| Language | English | Indonesian | English |
Through the above analysis, we can see that the most effective channel for Hotlink in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Hotlink's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hotlink, you can click the app name below to view related reports, or you can find more info in ASOTools.