Hotstar Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hotstar's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hotstar.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hotstar
App Name : Hotstar
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Novi Digital
Publisher : Instagram,Facebook,Skor,SoundTube Free Music Player,字體預覽工具,İmsakiyeler: 2020 İmsakiye,世界未解之谜-科学探索发现人类世界历史揭秘
Total creative ads during the time period : 4,056
Duration : 1,431
Popularity : 271,286
Check ASO Keywords of Hotstar
2. Hotstar’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hotstar in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hotstar in the recent period. As of 2021-03-16, among the Hotstar‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 38.89%, Playable Ads category's proportion is 0.0%, Image category's proportion is 44.44%, Carousel category's proportion is 16.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Hotstar's the proportion of networks impressions are placed like this:
Instagram's proportion is 60.25%,
Facebook's proportion is 39.75%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Hotstar‘s network with the most ads is Instagram and its proportion is 55.56%.
3. Top 3 Ad Creative Analysis of Hotstar
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hotstar. We can see some advertising trends.
Top 1 Ad Creative of Hotstar
Ad Details ：
Headline ：A superhero sitcom
Text ：A newlywed super-powered couple attempts at living their suburban life through mind-bending realities and timelines.
Top 2 Ad Creative of Hotstar
Ad Details ：
Headline ：Watch Hostages
Text ：Would you kill an innocent man to save your family? Hotstar Specials presents Hostages, all episodes, now streaming in your language.
Top 3 Ad Creative of Hotstar
Ad Details ：
Headline ：Watch Bohemian Rhapsody
Text ：WE WILL, WE WILL ROCK YOU! It's not a song. It's an emotion. Relive the magic. #BohemianRhapsody, now streaming.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 48 | 1 | 1 |
| Popularity | 997 | 982 | 981 |
| Dimensions | 720 x 720 | 400 x 400 | 800 x 800 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | India | United States,Canada,United Kingdom,Australia | United States,Australia,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Hotstar in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Hotstar's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hotstar, you can click the app name below to view related reports, or you can find more info in ASOTools.