Hotstar Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Hotstar’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hotstar.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Hotstar

App Name : Hotstar

Logo

Hotstar-SocialPeta

OS : Android

Network : Facebook,Audience Network,Google Ads(Admob)

Developer : Novi Digital

Publisher : True Mobile Caller ID Locator Call Blocker,SHAREit - Transfer Share,TalkU Free Calls +Free Texting +International Call,Vegan Recipes Free,Turbo VPN- Free Proxy Server Secure VPN Service,Treehouse Table,Universal Email App,USA Weather forecast

Total creative ads during the time period : 1,023

Duration : 2,042

Popularity : 53,365

2. Hotstar’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Hotstar in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Hotstar in the recent period. As of 2020-09-06, among the Hotstar‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Hotstar’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

’s proportion is ,

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In the date of 2020-09-06, Hotstar‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Hotstar

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hotstar. We can see some advertising trends.

Top 1 Ad Creative of Hotstar

Ad Details :

Headline :Watch Hostages

Text :Would you kill an innocent man to save your family? Hotstar Specials presents Hostages, all episodes, now streaming in your language.

Top 2 Ad Creative of Hotstar

Ad Details :

Headline :Watch Bohemian Rhapsody

Text :WE WILL, WE WILL ROCK YOU! It's not a song. It's an emotion. Relive the magic. #BohemianRhapsody, now streaming.

Top 3 Ad Creative of Hotstar

Ad Details :

Headline :Watch Housefull 4 for Free

Text :Bala, free mein aala. Stay at home and watch Housefull 4 for free, only on Disney+ Hotstar

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 1
Popularity 982 981 963
Dimensions 400 x 400 800 x 800 1080 x 1080
Creative Type Video Video Image
Network Facebook Facebook Facebook
Related Ads 2 1 1
Countries United States,Canada,United Kingdom,Australia Canada,Australia,United Kingdom,United States Australia,Canada,United Kingdom,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Hotstar in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Hotstar’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Hotstar, you can click the app name below to view related reports.