Houseparty Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Houseparty’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Houseparty.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Houseparty

App Name : Houseparty

Logo

Houseparty-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Twitter

Developer : Life On Air, Inc

Publisher : Drift Mania Championship,Multi Level Parking Simulator,Lane Racing,싸이메라,Dinosaur Puzzle - Amazing Dinosaurs Puzzles Games for kids,Voice Texting Pro,屏幕音樂壁紙 - 酷高清為主題,背景和圖像,Smashy City

Total creative ads during the time period : 818

Duration : 1,563

Popularity : 43,196

2. Houseparty’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Houseparty in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Houseparty in the recent period. As of 2020-08-17, among the Houseparty‘s ad creative, the Html category’s proportion is 36.36%, Video category’s proportion is 18.18%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 9.09%, Carousel category’s proportion is 36.36%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-17, Houseparty’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-08-17, Houseparty‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Houseparty

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Houseparty. We can see some advertising trends.

Top 1 Ad Creative of Houseparty

Ad Details :

Headline :Join the party

Text :Invite your friends to join the conversation

Top 2 Ad Creative of Houseparty

Ad Details :

Headline :Group video chat

Text :Join the party

Top 3 Ad Creative of Houseparty

Ad Details :

Headline :Unisciti alla festa

Text :Gioca ai giochi da festa con fino a 8 amici!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 31 20 32
Popularity 153 104 97
Dimensions 640 x 360 360 x 360 360 x 360
Creative Type Video Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 1 1 2
Countries United States,United Kingdom,Canada,Australia United States,United Kingdom,Canada,Australia San Marino,Italy
Language English English Italian

Through the above analysis, we can see that the most effective channel for Houseparty in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Houseparty’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Houseparty, you can click the app name below to view related reports.