HOUSEWORK Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HOUSEWORK's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HOUSEWORK.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HOUSEWORK
App Name : HOUSEWORK
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Sydney Miller LLC
Publisher : Instagram
Total creative ads during the time period : 6
Duration : 157
Popularity : 3,770
Check ASO Keywords of HOUSEWORK
2. HOUSEWORK’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HOUSEWORK in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HOUSEWORK in the recent period. As of 2021-02-12, among the HOUSEWORK‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-12, HOUSEWORK's the proportion of networks impressions are placed like this:
Facebook's proportion is 40.85%,
Instagram's proportion is 29.57%,
Messenger's proportion is 29.57%,
's proportion is ,
's proportion is .
In the date of 2021-02-12, HOUSEWORK‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of HOUSEWORK
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HOUSEWORK. We can see some advertising trends.
Top 1 Ad Creative of HOUSEWORK
Ad Details ：
Headline ：7 DAY FREE TRAIL TODAY!
Text ：Working out should never feel like a chore! HOUSEWORK combines Pilates and HIIT exercises into short and effective sequences, all choreographed to the beat of the music. Join the SydSquad today!
Top 2 Ad Creative of HOUSEWORK
Ad Details ：
Headline ：Try HOUSEWORK for 7 days FREE!
Text ：Get lost in the music and forget you're even working out! HOUSEWORK combines Pilates and HIIT, all choreographed to the beat of electronic and house music. Join the SydSquad today!
Top 3 Ad Creative of HOUSEWORK
Ad Details ：
Headline ：Try HOUSEWORK for 7 days FREE!
Text ：Get lost in the music and forget you're even working out! HOUSEWORK combines Pilates and HIIT, all choreographed to the beat of electronic and house music. Join the SydSquad today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 156 | 156 | 104 |
| Popularity | 833 | 830 | 533 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for HOUSEWORK in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free HOUSEWORK's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HOUSEWORK, you can click the app name below to view related reports, or you can find more info in ASOTools.