Housi Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Housi's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Housi.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Housi
App Name : Housi
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Filipe Santos
Publisher : Facebook,Instagram
Total creative ads during the time period : 74
Duration : 42
Popularity : 5,973
Check ASO Keywords of Housi
2. Housi’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Housi in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Housi in the recent period. As of 2021-03-16, among the Housi‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 44.44%, Playable Ads category's proportion is 0.0%, Image category's proportion is 55.56%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Housi's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.79%,
Audience Network's proportion is 25.75%,
Messenger's proportion is 25.75%,
Facebook's proportion is 22.71%,
's proportion is .
In the date of 2021-03-16, Housi‘s network with the most ads is Audience Network and its proportion is 27.78%.
3. Top 3 Ad Creative Analysis of Housi
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Housi. We can see some advertising trends.
Top 1 Ad Creative of Housi
Ad Details ：
Headline ：Housi App
Text ：O futuro da moradia está aqui! Baixe o App da Housi e venha conferir os melhores apês de São Paulo, com os melhores preços e máximo conforto. Housi, sua casa por assinatura.
Top 2 Ad Creative of Housi
Ad Details ：
Headline ：Housi App
Text ：O futuro da moradia está aqui! Baixe o App da Housi e venha conferir os melhores apês de São Paulo, com os melhores preços e máximo conforto. Housi, sua casa por assinatura.
Top 3 Ad Creative of Housi
Ad Details ：
Headline ：Housi App
Text ：O futuro da moradia está aqui! Baixe o App da Housi e venha conferir os melhores apês de São Paulo, com os melhores preços e máximo conforto. Housi, sua casa por assinatura.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 38 | 38 | 38 |
| Popularity | 150 | 149 | 148 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 2 | 2 | 2 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Housi in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Housi's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Housi, you can click the app name below to view related reports, or you can find more info in ASOTools.