Houston Chronicle Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Houston Chronicle's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Houston Chronicle.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Houston Chronicle
App Name : Houston Chronicle
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Hearst Newspapers
Publisher : Facebook,Instagram
Total creative ads during the time period : 174
Duration : 933
Popularity : 44,583
Check ASO Keywords of Houston Chronicle
2. Houston Chronicle’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Houston Chronicle in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Houston Chronicle in the recent period. As of 2021-05-26, among the Houston Chronicle‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Houston Chronicle's the proportion of networks impressions are placed like this:
Audience Network's proportion is 40.74%,
Facebook's proportion is 33.33%,
Instagram's proportion is 25.93%,
's proportion is ,
's proportion is .
In the date of 2021-05-26, Houston Chronicle‘s network with the most ads is Facebook and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of Houston Chronicle
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Houston Chronicle. We can see some advertising trends.
Top 1 Ad Creative of Houston Chronicle
Ad Details ：
Headline ：Keeping Faith: Sutherland Springs relies on church to cope with shooting’s aftermath
Text ：The First Baptist Church remains central to life in Sutherland Springs a year after a gunman opened fire during the Sunday service and killed 26 parishioners.
Top 2 Ad Creative of Houston Chronicle
Ad Details ：
Headline ：The Holdsworth Center hopes better principals produce better Texas academic results
Text ：As children settled in on a recent Thursday morning at Pink Elementary School, home to 550 primarily lower-income students in Fort Bend County's Lamar CISD, the school's ebullient principal, Tiffany Foster, embarked on her daily ritual: a power walk from class to class. Foster started in the lower g...
Top 3 Ad Creative of Houston Chronicle
Ad Details ：
Headline ：Unlock Access for 99¢ for 8 Weeks
Text ：Any story, any device, anytime: only 99¢ for 8 weeks. Read critical Connecticut news and in-depth investigations. Don’t miss this special sale.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 546 | 498 | 157 |
| Popularity | 999 | 999 | 997 |
| Dimensions | 1978 x 1318 | 2048 x 1365 | 600 x 599 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 24 |
| Countries | United States | United States | United Kingdom,United States,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Houston Chronicle in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Houston Chronicle's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Houston Chronicle, you can click the app name below to view related reports, or you can find more info in ASOTools.