Houston Chronicle News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Houston Chronicle News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Houston Chronicle News.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Houston Chronicle News
App Name : Houston Chronicle News
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Hearst Newspapers - LLC
Publisher : Facebook,Instagram
Total creative ads during the time period : 166
Duration : 933
Popularity : 20,528
Check ASO Keywords of Houston Chronicle News
2. Houston Chronicle News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Houston Chronicle News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Houston Chronicle News in the recent period. As of 2021-05-26, among the Houston Chronicle News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Houston Chronicle News's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.0%,
Audience Network's proportion is 33.33%,
Facebook's proportion is 16.67%,
's proportion is ,
's proportion is .
In the date of 2021-05-26, Houston Chronicle News‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Houston Chronicle News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Houston Chronicle News. We can see some advertising trends.
Top 1 Ad Creative of Houston Chronicle News
Ad Details ：
Headline ：The Holdsworth Center hopes better principals produce better Texas academic results
Text ：Thank you to the Houston Chronicle for the recent story on our work.
"The Holdsworth process made us stop and blow the whistle on the day-to-day frenetic activity and say, ‘What do you believe in? And how do you define a leader who can make that happen?’” - Valerie Vogt, Lamar CISD #HoldsworthyLeaders
Top 2 Ad Creative of Houston Chronicle News
Ad Details ：
Headline ：Only 99¢ for 8 Weeks: Unlimited Digital Access
Text ：Only 99¢ for 8 Weeks: Unlimited Digital Access
Top 3 Ad Creative of Houston Chronicle News
Ad Details ：
Headline ：Only 99¢ for 8 Weeks: Unlimited Digital Access
Text ：Only 99¢ for 8 Weeks: Unlimited Digital Access
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 673 | 204 | 204 |
| Popularity | 999 | 993 | 993 |
| Dimensions | 2048 x 1365 | 600 x 599 | 600 x 599 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | Australia,United Kingdom,Canada,United States | Australia,United States,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Houston Chronicle News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Houston Chronicle News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Houston Chronicle News, you can click the app name below to view related reports, or you can find more info in ASOTools.