HowToPay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HowToPay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HowToPay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HowToPay
App Name : HowToPay
Logo：
OS : iOS
Network : Google Ads(Admob)
Developer : How To Pay Pty Ltd
Publisher : Bills Manager and Reminder,Diyo Daily Life,Owe - Personal Finance Tracker,Invoice Center,Hotel Invoice: Quotations invoices for hotelkeeper,TrumerX,Receipt Printing for Paymaya,UltraMobile,Bill Generator
Total creative ads during the time period : 19
Duration : 116
Popularity : 1,006
Check ASO Keywords of HowToPay
2. HowToPay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HowToPay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HowToPay in the recent period. As of 2020-11-30, among the HowToPay‘s ad creative, the Html category's proportion is 100.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-30, HowToPay's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-30, HowToPay‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of HowToPay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HowToPay. We can see some advertising trends.
Top 1 Ad Creative of HowToPay
Ad Details ：
Headline ：
Text ：
Top 2 Ad Creative of HowToPay
Ad Details ：
Headline ：
Text ：
Top 3 Ad Creative of HowToPay
Ad Details ：
Headline ：
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 0 | 0 | 0 |
| Popularity | |||
| Dimensions | |||
| Creative Type | |||
| Network | |||
| Related Ads | 0 | 0 | 0 |
| Countries | |||
| Language |
Through the above analysis, we can see that the most effective channel for HowToPay in recent advertising is , and the main creative type is .
In conclusion: The above is a free HowToPay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HowToPay, you can click the app name below to view related reports, or you can find more info in ASOTools.