HP Smart Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HP Smart's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HP Smart.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HP Smart
App Name : HP Smart
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : HP Inc.
Publisher : Instagram,Facebook,Canfield Muddled Solitaire,Witches Video,Counter Sniper Killer Assassin- FPS sniper showdown against notrorious mafia gangs
Total creative ads during the time period : 2,480
Duration : 1,154
Popularity : 220,263
Check ASO Keywords of HP Smart
2. HP Smart’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HP Smart in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HP Smart in the recent period. As of 2021-03-15, among the HP Smart‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 42.86%, Carousel category's proportion is 17.14%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, HP Smart's the proportion of networks impressions are placed like this:
Instagram's proportion is 49.2%,
Facebook's proportion is 39.3%,
Messenger's proportion is 7.87%,
Audience Network's proportion is 3.63%,
's proportion is .
In the date of 2021-03-15, HP Smart‘s network with the most ads is Instagram and its proportion is 42.86%.
3. Top 3 Ad Creative Analysis of HP Smart
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HP Smart. We can see some advertising trends.
Top 1 Ad Creative of HP Smart
Ad Details ：
Headline ：รับประกัน 2 ปี บริการถึงบ้าน
Text ：HP Ink Tank 415 พิมพ์ได้เยอะ สุดคุ้ม อยู่นอกบ้านก็สั่งพิมพ์ได้ ให้ธุรกิจของคุณไม่สะดุด
Top 2 Ad Creative of HP Smart
Ad Details ：
Headline ：HP
Text ：
Top 3 Ad Creative of HP Smart
Ad Details ：
Headline ：Up to 8000 colored pages
Text ：HP Ink Tank can give you up to 8000 colored pages! That's 3 years worth of ink supplies Ink Tank HP تُمكنك طابعة من طباعة حتى 8000 صفحة ملونة, أي ما يقارب 3 سنوات دون الحاجة لشراء الحبر
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 353 | 222 | 31 |
| Popularity | 999 | 884 | 832 |
| Dimensions | 1280 x 720 | 720 x 900 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 3 | 2 | 18 |
| Countries | Thailand | Vietnam | Qatar,Egypt |
| Language | Thai | Vietnamese | Arabic |
Through the above analysis, we can see that the most effective channel for HP Smart in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free HP Smart's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HP Smart, you can click the app name below to view related reports, or you can find more info in ASOTools.