HSBC HK Mobile Banking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HSBC HK Mobile Banking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HSBC HK Mobile Banking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HSBC HK Mobile Banking
App Name : HSBC HK Mobile Banking
Logo：
OS : iOS
Network : Facebook,Yahoo,Google Ads(Admob)
Developer : HSBC Global Services (UK) Limited
Publisher : Facebook,Instagram,SUECA GameVelvet - Card Game,Classic Words Solo,Arm Workout - Biceps Exercise,Demolition Derby 2,معرفة برجك,iSafe
Total creative ads during the time period : 314
Duration : 1,245
Popularity : 25,571
Check ASO Keywords of HSBC HK Mobile Banking
2. HSBC HK Mobile Banking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HSBC HK Mobile Banking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HSBC HK Mobile Banking in the recent period. As of 2021-05-27, among the HSBC HK Mobile Banking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, HSBC HK Mobile Banking's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 96.9%,
Facebook's proportion is 3.1%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, HSBC HK Mobile Banking‘s network with the most ads is Google Ads(Admob) and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of HSBC HK Mobile Banking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HSBC HK Mobile Banking. We can see some advertising trends.
Top 1 Ad Creative of HSBC HK Mobile Banking
Ad Details ：
Headline ：[升級著數] 整合賬戶可享萬元紅利單位
Text ：整合強積金至「滙豐強積金」，可享高達$12,000紅利單位回贈，受條款約束
Top 2 Ad Creative of HSBC HK Mobile Banking
Ad Details ：
Headline ：同步管理「強積金」及「銀行戶口資產」
Text ：透過「香港滙豐流動理財」應用程式，可「查看強積金結餘」及「 調整投資組合」
Top 3 Ad Creative of HSBC HK Mobile Banking
Ad Details ：
Headline ：想子女財政獨立，又擔心於海外會亂花錢？
Text ：滙豐卓越理財子女戶口及「成才組合」，讓您從小培養子女理財觀念。開戶尊享高達港幣16,500元迎新獎賞。受條款及細則約束。
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 222 | 229 | 148 |
| Popularity | 772 | 763 | 631 |
| Dimensions | 1200 x 627 | 1200 x 627 | 1200 x 627 |
| Creative Type | Image | Image | Image |
| Network | Yahoo | Yahoo | Yahoo |
| Related Ads | 3 | 3 | 2 |
| Countries | Hong Kong,Taiwan,Macau | Macau,Taiwan,Hong Kong | Taiwan,Hong Kong,Macau |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for HSBC HK Mobile Banking in recent advertising is Yahoo, and the main creative type is Image.
In conclusion: The above is a free HSBC HK Mobile Banking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HSBC HK Mobile Banking, you can click the app name below to view related reports, or you can find more info in ASOTools.