HSBC HK Reward+ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HSBC HK Reward+'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HSBC HK Reward+.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HSBC HK Reward+
App Name : HSBC HK Reward+
Logo：
OS : iOS
Network : Facebook,Yahoo,YouTube
Developer : HSBC Global Services (UK) Limited
Publisher : Facebook,Instagram,銀行存款利率
Total creative ads during the time period : 123
Duration : 688
Popularity : 8,199
Check ASO Keywords of HSBC HK Reward+
2. HSBC HK Reward+’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HSBC HK Reward+ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HSBC HK Reward+ in the recent period. As of 2021-05-25, among the HSBC HK Reward+‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, HSBC HK Reward+'s the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-25, HSBC HK Reward+‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of HSBC HK Reward+
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HSBC HK Reward+. We can see some advertising trends.
Top 1 Ad Creative of HSBC HK Reward+
Ad Details ：
Headline ：於衛訊享簽賬回贈高達HK$650
Text ：優惠期至2020年10月31日，立記登記！
Top 2 Ad Creative of HSBC HK Reward+
Ad Details ：
Headline ：滙豐信用卡最紅大折日
Text ：用滙豐信用卡本地簽賬享高達額外$1,000「獎賞錢」。受條款約束。
Top 3 Ad Creative of HSBC HK Reward+
Ad Details ：
Headline ：滙豐Reward+「獎賞錢」e-Shop換購禮品
Text ：透過滙豐Reward+於e-Shop換購禮品低至5折。受條款約束。
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 55 | 44 | 44 |
| Popularity | 358 | 254 | 244 |
| Dimensions | 1200 x 627 | 1200 x 627 | 1200 x 627 |
| Creative Type | Image | Image | Image |
| Network | Yahoo | Yahoo | Yahoo |
| Related Ads | 1 | 1 | 1 |
| Countries | Macau,Hong Kong,Taiwan | Taiwan,Hong Kong,Macau | Canada,Australia,United Kingdom,United States |
| Language | Chinese (Traditional) | Chinese (Traditional) | English |
Through the above analysis, we can see that the most effective channel for HSBC HK Reward+ in recent advertising is Yahoo, and the main creative type is Image.
In conclusion: The above is a free HSBC HK Reward+'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HSBC HK Reward+, you can click the app name below to view related reports, or you can find more info in ASOTools.