HUYA LIVE – Game Live Stream Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HUYA LIVE – Game Live Stream's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HUYA LIVE – Game Live Stream.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HUYA LIVE – Game Live Stream
App Name : HUYA LIVE – Game Live Stream
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : 广州虎牙信息科技有限公司
Publisher : Instagram,KiKORiKi Free,City Sniper Shooting 3D,Car Logo Quiz,Snake.io - Fun Addicting Arcade Battle .io Games,Scratcher & Clicker,Racing Online,Car Traffic Race
Total creative ads during the time period : 256
Duration : 326
Popularity : 16,274
Check ASO Keywords of HUYA LIVE – Game Live Stream
2. HUYA LIVE – Game Live Stream’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HUYA LIVE – Game Live Stream in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HUYA LIVE – Game Live Stream in the recent period. As of 2021-01-21, among the HUYA LIVE – Game Live Stream‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-21, HUYA LIVE – Game Live Stream's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-01-21, HUYA LIVE – Game Live Stream‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of HUYA LIVE – Game Live Stream
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HUYA LIVE – Game Live Stream. We can see some advertising trends.
Top 1 Ad Creative of HUYA LIVE – Game Live Stream
Ad Details ：
Headline ：下載虎牙直播 更多精彩內容等著你
Text ：
Top 2 Ad Creative of HUYA LIVE – Game Live Stream
Ad Details ：
Headline ：看更多精彩操作 盡在虎牙直播
Text ：上虎牙看遊戲直播 學習吃雞技巧
Top 3 Ad Creative of HUYA LIVE – Game Live Stream
Ad Details ：
Headline ：HUYA LIVE – Game Live Stream
Text ：Users can enjoy massive live broadcasts and videos. - Watch International or Chinese Esports Events: LPL, KPL, LCK, PGI, MPE and etc. - Watch Top players playing games: LOL, PUGB, Fortnite, Minecraft, Dota2, DNF, CF, Overwatch, Clash Royale, Onmyoji, Identity V and etc. MMO. RPG, MOBA, strategy and....
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 12 | 8 | 6 |
| Popularity | 77 | 66 | 62 |
| Dimensions | 540 x 960 | 640 x 360 | 1200 x 628 |
| Creative Type | Video | Video | Image |
| Network | TikTok | Google Ads(Admob) | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Taiwan,Hong Kong,Macau | Taiwan,Macau,Hong Kong | Malaysia,Taiwan |
| Language | Chinese (Traditional) | Chinese (Traditional) | English |
Through the above analysis, we can see that the most effective channel for HUYA LIVE – Game Live Stream in recent advertising is TikTok, and the main creative type is Video.
In conclusion: The above is a free HUYA LIVE – Game Live Stream's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HUYA LIVE – Game Live Stream, you can click the app name below to view related reports, or you can find more info in ASOTools.