IBD Healthline Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the IBD Healthline's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IBD Healthline.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of IBD Healthline
App Name : IBD Healthline
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Healthline
Publisher : Instagram,30 Day Fitness Challenge - Workout at Home,UC Mini-Download Video Status & Movies,YouCam Makeup - Selfie Editor & Magic Makeover Cam,7 Minute Workout,Treehouse Table,100+ Detox Drinks - Healthy Recipes
Total creative ads during the time period : 103
Duration : 657
Popularity : 58,182
Check ASO Keywords of IBD Healthline
2. IBD Healthline’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser IBD Healthline in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of IBD Healthline in the recent period. As of 2021-03-16, among the IBD Healthline‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, IBD Healthline's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.85%,
Messenger's proportion is 22.17%,
Audience Network's proportion is 22.05%,
Instagram's proportion is 20.93%,
's proportion is .
In the date of 2021-03-16, IBD Healthline‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of IBD Healthline
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IBD Healthline. We can see some advertising trends.
Top 1 Ad Creative of IBD Healthline
Ad Details ：
Headline ：Free IBD Support App
Text ："This app has everything I needed in a support group that got me through tough times. I would recommend this app to anyone struggling with IBD." - App Store Review ⭐️⭐️⭐️⭐️⭐️
Top 2 Ad Creative of IBD Healthline
Ad Details ：
Headline ：Free IBD Support App
Text ："I would recommend this app to anyone struggling with IBD." - App Store Review
⭐️⭐️⭐️⭐️⭐️
Top 3 Ad Creative of IBD Healthline
Ad Details ：
Headline ：Free IBD Community App
Text ：This community is here for you anytime, anywhere. Awake at 2 AM from a flare? Need advice about your lifestyle? IBD Healthline and its members are here to help.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 257 | 326 | 322 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 628 x 628 | 600 x 600 | 940 x 788 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | Messenger |
| Related Ads | 1 | 3 | 3 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for IBD Healthline in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free IBD Healthline's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to IBD Healthline, you can click the app name below to view related reports, or you can find more info in ASOTools.