iBobbly Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the iBobbly's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iBobbly.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of iBobbly
App Name : iBobbly
Logo：
OS : Android
Network : Audience Network,Instagram,Messenger
Developer : Black Dog Institute
Publisher : Instagram
Total creative ads during the time period : 21
Duration : 181
Popularity : 16,739
Check ASO Keywords of iBobbly
2. iBobbly’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser iBobbly in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of iBobbly in the recent period. As of 2021-03-15, among the iBobbly‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, iBobbly's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.95%,
Audience Network's proportion is 22.68%,
Instagram's proportion is 22.68%,
Messenger's proportion is 22.68%,
's proportion is .
In the date of 2021-03-15, iBobbly‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of iBobbly
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iBobbly. We can see some advertising trends.
Top 1 Ad Creative of iBobbly
Ad Details ：
Headline ：A free self-help app for mob
Text ：iBobbly uses images, videos and stories drawn by Aboriginal people to help beat worry and strengthen our spirit and mind.
Top 2 Ad Creative of iBobbly
Ad Details ：
Headline ：Build better mental health with iBobbly
Text ：It’s common for young mob to feel anxious or overwhelmed by COVID-19. iBobbly can help through tough times and teach ways to beat stress.
Top 3 Ad Creative of iBobbly
Ad Details ：
Headline ：Download iBobbly today
Text ：Try iBobbly - a free social and emotional wellbeing app for young Aboriginal and Torres Strait Islander people.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 180 | 180 | 180 |
| Popularity | 991 | 991 | 991 |
| Dimensions | 771 x 436 | 1167 x 619 | 938 x 469 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for iBobbly in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free iBobbly's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to iBobbly, you can click the app name below to view related reports, or you can find more info in ASOTools.