Ice Cream Roll Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ice Cream Roll's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ice Cream Roll.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ice Cream Roll
App Name : Ice Cream Roll
Logo：
OS : Android
Network : UnityAds,Mobvista,Facebook
Developer : Lucky Kat Studios
Publisher : National Anthems South America,My Talking Dog – Virtual Pet,Jacket Suit Photo Editor,Letters and Numbers,Spring Live Wallpaper,Fairy Live Wallpaper,Тачки Disney / Pixar. Журнал,Animals Puzzle for Kids - Zoo Puzzles for Toddlers,MVC Interview & Tutorial
Total creative ads during the time period : 107
Duration : 380
Popularity : 6,017
Check ASO Keywords of Ice Cream Roll
2. Ice Cream Roll’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Ice Cream Roll in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ice Cream Roll in the recent period. As of 2021-05-28, among the Ice Cream Roll‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Ice Cream Roll's the proportion of networks impressions are placed like this:
Mobvista's proportion is 89.49%,
UnityAds's proportion is 10.51%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Ice Cream Roll‘s network with the most ads is Mobvista and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of Ice Cream Roll
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ice Cream Roll. We can see some advertising trends.
Top 1 Ad Creative of Ice Cream Roll
Ad Details ：
Headline ：Ice Cream Roll
Text ：Make the most delicious ice creams and......
Top 2 Ad Creative of Ice Cream Roll
Ad Details ：
Headline ：アイスクリームロール
Text ：最高に美味しいアイスクリームを作って、それに完璧なトッピングをつけましょう！......
Top 3 Ad Creative of Ice Cream Roll
Ad Details ：
Headline ：Ice Cream Roll
Text ：Make the most delicious ice creams and......
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 19 | 34 | 15 |
| Popularity | 102 | 99 | 87 |
| Dimensions | 1200 x 627 | 720 x 1280 | 1080 x 1920 |
| Creative Type | Image | Video | Video |
| Network | Mobvista | Mobvista | Mobvista |
| Related Ads | 1 | 2 | 1 |
| Countries | Canada,United States,United Kingdom,Australia | Japan | Australia,United Kingdom,United States,Canada |
| Language | English | Japanese | English |
Through the above analysis, we can see that the most effective channel for Ice Cream Roll in recent advertising is Mobvista, and the main creative type is Image.
In conclusion: The above is a free Ice Cream Roll's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ice Cream Roll, you can click the app name below to view related reports, or you can find more info in ASOTools.